The key to the success of e-commerce is in the combination of
the power of viral marketing, permission marketing and one to
one marketing.
Have you ever heard of Amazon.com, Bluemountain Cards, or
Hotmail? Of course you have! Why? Because the all use varying
degrees of the above mentioned marketing techniques. In
particular, they use viral marketing.
How can you use viral marketing?
With referral scripts!
First of all, you need to make sure that your ezine has a
referral, 'Tell a Friend' link in each and every issue. You can
say something like:
"If you enjoy our newsletter a think a friend might also benefit
from it, please click here."
or
"Please help us share our message with others by telling a
friend. It's easy, just click here."
The 'click here' should be a hyper link to a web page with your
referral script. You can find free referral scripts on various
sites such as http://www.bignosebird.com or
http://www.hotscripts.com. I use an amazing script that I had
put together by a programmer. It cost me $1,600 but you can use
it for free and make money while doing so -- no kidding. It is
easy to implement. You can see how it works by visiting
http://www.listopt.com and clicking on the 'Tell a Friend' link.
If you want to use it too, go to:
http://listopt.com/affiliate_taf.html
There are other third party referral services out there such as
http://www.recommend-it.com that are VERY easy to use and offer
your readers incentives of $10,000 to tell a friend. The down
side is that it is not as professional looking when you use a
third party.
So get out there and set up a tell-a-friend script now and get
those word of mouth referrals via one of the best viral
marketing techniques available.
