The online world is primarily the world of small businesses. Most start sites with little or no money to spend on marketing. Fortunately, there is a free way to generate traffic to your site.

“Learn the free way to make $99,000 in 2 minutes.” “Stuff envelopes and make millions.” We have all seen those pitches and know they are a complete waste of money. At least, we should! If this is true, then how can this article be any different? Well, the lords of the internet provide for all if you just know how to go about it.

Most sites are started these days by people that don’t have a lot of money to put towards the process. Once the site is actually up, they quickly get flummoxed on how to get people to visit the site. Unlike a certain baseball movie, they will not come just because you have built a site. So, what can you do in such a situation? Is there really a free marketing strategy that will get people to visit your site? Yep.

Just about anybody can write 400 words on a subject. This is particularly true if you are writing about a subject you have some interest in. In this case, the subject is whatever your site is about. If you’ve created a site about pumpkin carving, you are going to write about pumpkins. These articles are going to be the traffic driving source you use to get people to your site.

When you right an article, you are automatically invested with a copyright. This copyright protects you against the unauthorized use of your article by others without your permission. In this situation, we don’t care about copyright. We want others to use our articles. In fact, we want them to publish the article on their site. To make this happen, we need to publish our articles in an article directory.

An article directory is simply a clearinghouse for content. Your article is content. Other websites are looking for content. You are going to provide it to them. You do this by opening a free account with the directory and submitting your article. Make sure the article is informational and not a sales pitch. You will also be given the opportunity to create a link to your site in the author byline area of the submission form. Use it! Include a link to your site. When your article is republished on other sites, a certain percentage of readers will click the link and visit your site. Ta da! You have traffic coming to your site without spending any money.

Writing articles is a great way to generate publicity for your site if you have no money for marketing. To maximize the benefit, write as often as possible.

Halstatt Pires is with MarketingTitan.com - a search engine placement service provider.