One of the most effective ways for attracting attention to your
business on the Internet is to write articles. The most popular
ones are how-to articles, which also establish your expertise.
People are always looking for articles for their websites,
ezines and brochures, or for general information. They search in
article banks, article sites, specific subject sites, and yahoo
lists. Here's an example of each.
These articles are NOT advertisements. The "advertisement"
portion is your byline at the bottom. If they use your article,
they must use your byline. It's generally 5-7 lines long and
includes your URL, email address and information.
Here is an example: İMary Smith, Relationship Coach,
http://www.relationshipcoach.com . Coaching for relationships.
Let me help you improve this important area of your life.
Mailto:msmith@relationshipcoach.com for free ezine.
www.ideamarketers.com is an article bank. You submit your
articles there, and people come there looking for articles. The
latest 30 days' worth of articles is available free. Beyond
that, the seeker must pay. Your articles remain there under your
account and you can edit, change and delete them.
Here is an article website: www.zinos.com . People go here to
read the entertaining and informative articles, and your
articles can be featured there, giving you publicity.
Here is an example of a yahoo list:
The-Article-Depot@yahoogroups.com. You must join each list in
order to submit to it. People who are looking for articles also
join, and receive the submissions you're sending in. From these,
they select articles they want to use.
Most lists require special formatting, which is called a "wrap".
Here is site that will do this for you free: www.formatit.com .
To investigate groups to join, go to www.yahoogroups.com .
A specific subject site would be www.cokus.com, which features
articles on food and entertaining, and http:/
op-7business.com/submit which features special kinds of business
articles.
Now, how can this work to give you publicity?
Let's say you have an online furniture store. You can write an
article about how to make your home warmer for the winter, and
submit to www.zinos.com in the Home/garden section, to article
banks and to the yahoo lists. Then you could write an article
about arranging furniture for casual entertaining and submit it
to www.cokus.com.
Or lets say you're a professional coach. You could write an
article on how to communicate better and submit it to those
sites, and also to the business site, because communication is
crucial for business as well as family and relationships.
HOW TO START
Decide if you want to write the articles yourself, and if you
want to submit them yourself. There are services which will do
both for you, or either, for a reasonable fee, or you can do
them yourself. Then brush up your byline, and think about topics.
TOPICS
1.Make a list of things you know about or know how to do.
We are all on the learning curve somewhere. Do you know how to
change the oil in a car? Potty train a child? Communicate well?
Build resilience? Fire someone?
2.Become alert to things you're just learning.
No matter how much we know, there's always something knew to
learn! These will always provide article topics. For instance, I
just learned last week that Medicare doesn't cover medical needs
on international cruises, and there are others who don't know
this and need to, so I wrote some articles on this. Anything you
learn new on the Internet is likely to be needed by someone. It
moves particularly fast. Now that you know about the
www.formatit.com site, pass it on!
3.Seasonal.
I'm writing this in early February. It's time to be writing
articles about spring, St. Patrick's Day, tax time, and
gardening. You could also still squeeze in a few about
Valentine's Day and romantic trips.
4.Events.
An article I wrote about entertaining for Super Bowl brought me
some exposure on some new website. Other ideas would be
Wimbledon, Kentucky Derby, and Chinese New Year. 5.Be curious
and pass it on.
I was wondering if there was an online store that sold party
goods for Super Bowl parties, so I did some research. I found
interesting recipes, favors and games as well and that's how
that article got started. I also researched good barbecue
recipes, and grills and really had a good time, learned a lot,
and produced a good article.
LENGTH
Most popular length is between 700-1200 words. There's also a
market for short, 300-word-articles. For those, make sure your
byline is also short, just 2 lines. These are used for fillers.
Humor, day-to-day events, and "did you knows" are good for this.
