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Your Business Card Sucks
- by Will Perego
© Will Perego - All Rights reserved
http://www.BizCardsthatSell.com
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Before you get mad at me for what I just said, please look
now at one of your business cards and check the following:
- Do you use the back side to generate more sales through a
shocking offer or guarantee, loyalty or referral program, or
any of the 11 best marketing strategies to attract new
customers and retain your current customers?
- Do you add a call-to-action on the back side to clearly
tell your prospects what you want them to do so you can
generate more leads and, therefore, close more sales?
- Do you use a full-color artwork to add impact and
differentiate from other business cards in your prospect's
Rolodex?
- Do you show your photo to remind your prospects who you
are?
- Do you have your slogan on the front, close to your
business name or logo, to communicate what your business and
positioning are?
- Do you have a slogan at all?
If your answer to two or more of my questions is NO, then
sorry but… your business card sucks.
Don't get mad at yourself now. It's not your fault. Business
cards have been used for the last 100 hundred years not as a
sales tool but, on the contrary, just as a formality and a
way to give out your phone and e-mail.
Still, a well-thought-out business card is one of the most
powerful - yet inexpensive - sales tools you could use to
boost your sales and profits almost overnight.
To transform your business cards into a sales tool all you
need to know is: How to Create and How to Use business cards
that sell.
HOW TO CREATE BIZ CARDS THAT SELL:
As an example, the following is the message on the back side
of my business cards:
Worried your sales may sink?
Already sunk? 50% of new businesses don't survive the first
year. Another 45% are gone by year five.
I don't want you to become a victim of these statistics!
That's why I'll give you my "From Survival to Success" Kit
for FREE:
- 100 FREE Full-color BizCardsthatSell
- My celebrated e-Book: "How to Boost YOUR Sales with Biz
Cards that Sell"
- Ongoing strategic advice through Success4You, my weekly e-
newsletter
If you've got 10 minutes, I guarantee to work a sales
miracle in your business.
Go now to www.BizCardsthatSell.com/FreeOffer. Hurry! This
exceptional combined offer will not last long.
Will Perego
Founder & CEO
BizCardsthatSell.com
Powerful, don't you think? Especially for those people who
are desperately looking for a way to save their business or
increase sales.
This is what I call a Shocking Offer: A shocking offer is so
outrageously beneficial for your prospect that it's almost
impossible to say NO.
Can you see the difference between a traditional business
card and one that sells? My business cards bring prospects
directly to my website where they can get everything for
free while some of them - a lot, actually - become
customers!
The following are the 11 best marketing strategies you can
use for your biz cards that sell:
1. Free e-book or report (the one I use)
2. Free subscription to e-newsletter
3. Invitation to free seminar
4. Free consultation
5. Free trial
6. Trade-in offer
7. Shocking guarantee
8. Membership Club
9. Referral Program
10. Loyalty Program
11. Reminder for Appointment
The first seven are the best marketing strategies to attract
new customers. Almost everything is free because your goal
is to make their first step toward becoming your customer
extremely smooth and easy to take. You make your profit from
their recurring business. Now…
HOW TO USE BIZ CARDS THAT SELL:
The way you use biz cards that sell is exactly the opposite
of how you've been using business cards for your whole life!
You put your biz cards that sell to work for you bringing
new and recurring customers while you are doing something
else. Even while you are sleeping!
It's all about leverage. Once you have a powerful marketing
message on the back side, your business cards work as a
flyer or a postcard. Even better. Because business cards are
saved for future reference while considered a personal
communication, instead of just another piece of advertising.
Isn't it amazing? You will not need to be on one side of the
business card, handing it to someone on the other side, in
order to get their business.
The following are the Most Powerful Ways to Use Biz Cards
that Sell to Boost Your Sales:
1. Create joint ventures with other business owners who
share your customers while not competing with you. Hand out
and mail each other's business cards to your contact
database along with a personal letter and an endorsement.
2. Give a prize to your employees when they bring a new
customer because of handing out their biz cards that sell.
3. Add four or five cards to all follow-up collaterals and
outgoing mail.
4. Create a Referral program on the back side with prizes
for the referrer and the referral and mail some among with a
personal letter to your contact base.
5. Create a Loyalty program - buy X number of my products
and get ONE free. Print X circles on the back side and hand
out these cards to every customer with the first circle
already perforated.
6. Display them in your store/office along with a sign
promoting your marketing strategy.
Use them profusely while networking and every time you meet
anyone.
==================================
Who Else Wants to Discover the Hidden Secrets of Quickly
Turning ANY Business Card into a $23,198.26/Month Automatic
Sales Generator?
Get your FREE "From Survival to Success" Kit and transform
YOUR business cards into a powerful sales tool.
Click here => www.BizCardsthatSell.com/FreeOffer
=================================
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==================================
Who Else Wants to Discover the Hidden Secrets of Quickly Turning ANY Business Card into a $23,198.26/Month Automatic Sales Generator?
Get your FREE “From Survival to Success” Kit, transform YOUR business cards into a powerful sales tool and boost YOUR sales almost overnight!
Click here => www.BizCardsthatSell.com/FreeOffer
==================================
