Imagine going to bed and waking up in the morning to find
that you made sales while you slept - all because of your
autoresponder!
What exactly is an autoresponder? An autoresponder is an
automated email program that responds to an incoming
email with a message written by you. The message can be
written once and loaded in the autoresponder and forgotten
about. It's as easy as that.
Some Uses for Autoresponders
1. Use autoresponders as an immediate acknowledgement
to those who send you information. Let the recipient
know that you have received their message and when to
expect a reply.
2. Create a FAQ document to answer commonly asked
questions about your product or service. Use the
familiar question and answer format.
3. Collect names and email addresses by using a capture
form. This allows you to build a list and as marketers
keep saying, lists lead to repeat sales.
4. Make all your articles and newsletters available via
autoresponder.
5. Offer free reports or e-courses to show your expertise
to your customers. This is a great way to capture
prospects' name and email address for future follow-up.
6. If you publish an e-book, put the different chapters
or excerpts in your autoresponder.
7. Archive issues of past ezines and put some of the best
ones in an autoresponder and let your prospects access
them.
Before you send out information via an autoresponder you
should always check the content for spam triggers that
may prevent your messages being delivered. To have a free
check on your emails/messages go to:
http://www.merchant-account-service.com/stop_spam_mail.html
If you are not using an autoresponder already you may be
losing up to 400% of potential sales. Research shows that
autoresponders increase your exposure to your prospects
and this increased contact with them leads to higher sales.
Remember if you're not using an autoresponder and gaining
these sales, your competitors will!
(c) John Lynch
(To get a Free autoresponder and a Free email marketing
course go to:
http://www.merchant-account-service.com/free_autoresponder.html)
