How many times have you been told "The Money Is In The List"?
Let's talk a bit deeper today and discover just how to build a
list. It goes without saying that the larger the list, the more
potential. Everyone wants their list to grow as quickly as
possible. But even more important than subscribing is retention
of your subscribers. And perhaps the most challenging. Let's
discuss 13 (a Baker's dozen) ways to maintain your list.
ONE: Place a Subscription Form on every page of your site. It
does not have to cost an arm and a leg to have a website. The
total cost involved in the site we use is $6 per month including
hosting. No HTML knowledge is required. If you can type you can
build a site. This is probably one of the most important things
you will do.
TWO: How do you feel about the subscription forms that ask for
your life history? Actually all you need is their email address
so don't ask for more. Do you always give your true name when
filling out one of those long subscription forms?
THREE: Your Welcome Letter as well as your Subscribe page should
give lots of information about your publication. How often do
you publish? Just what's in this subscription for the reader?
FOUR: Do you offer free advertisements or subscriber bonuses?
Tell them about it. You may want to, at least, offer
advertisements for new subscribers. However, there are many who
are simply looking for free advertisements and nothing else. You
never know when someone interested only in free advertisements
may just become interested in your Newsletter. Be sure to make
it obvious there is no cost involved in subscribing to your
list, and that their information will never be shared with
others.
FIVE: Search for websites that invite Link Exchanges. If you
have your link on a dozen websites and you gain only one per
week from each link, this could bring you as many as 600
subscribers per year. Link Exchange pages also require that you
place their link on your site.
SIX: If you are to retain your subscribers, content of the
Newsletter is important. Make it interesting, informative and
perhaps even entertaining. There are many Article Directories
that provide free content for your newsletter. HYPE is a big
turn off so be careful about sounding unreasonable. Helpful tips
make the publication interesting. Inspirational Quotes can be
motivational.
SEVEN: Suggest to your readers that they pass along your
Newsletter to others. Include your subscribe address in every
Edition of your Newsletter.
EIGHT: You may want to consider advertising your Newsletter in
other ezines. From $10 to $20 per solo ad in reputable
Newsletters can usually gain you several subscribers.
NINE: Ad Coops are an excellent way to gain new subscribers if
you are willing to publish their ads. A few coops will enter the
subscribers automatically into your list if you are using an
autoresponder that permits. The retention rate can be rather
satisfying if your Newsletter is interesting.
TEN: Writing Articles and passing them along to other publishers
can create a viral effect for you. There are many directories
just for this purpose. You might choose to use a software
program that automatically submits to directories.
ELEVEN: Submit your Newsletter to Directories. Many search the
directories for just the Newsletter that pleases them. This is
an excellent source of new subscribers.
TWELVE: Are you using a Signature Link? Every email you send out
can have a Signature Link to your Subscriber Address.
THIRTEEN: Watch for websites that include Testimonials. And
submit your testimonial. Let's say you have your testimonial on
10 websites and you receive 1 subscriber per week from each
testimonial. That's 520 new subscribers per year from this
source only.
One of the enjoyable parts of publishing is finding new ways to
maintain subscribers. HAVE FUN!
===============================================
Darlene Styers
is Publisher of iNetProfitz Marketing Newsletter. You may
subscribe or contact Darlene http://www.inetprofitz.net If you
have questions regarding this article, Darlene will be happy to
hear from you. Darlene will also be happy to assist you if you
are ready to publish a Newsletter.
=============================================
