What is the Shape of the Australian Ticketing Landscape?

When considering the Australian Ticketing Environment, Australians prefer to deal locally. Local sites in the ticketing industry received over 84% of all sales in the Shopping and Classifieds – Ticketing industry, with the average time of online visits in both January and the preceding month being just over 7 minutes.

The main player in the Australian Ticketing Environment at the moment appears to be Ticketek, with 32.16% of the market share, while TicketMaster Australia comes a close second with just over 22%. Inthemix.com.au places third in the Australian Ticketing Environment race, at a little more than 12%. This information was based on visits to the sites in the month of January 2007.

Other players in the Australian Ticketing Environment with a smaller percentage of sales, yet still within the top ten are; moshtiks, OpenSeats.com, Showbiz box Office, Tickets.com and Ticketmaster. The percentages for these are between approximately eight and five percent. There are many smaller ticket sellers that form an integral part of the Australian Ticketing Environment.

Visitors to all these sites – including the first three mentioned - tend to have first visited computer and Internet or entertainment sites just before purchasing their preferred tickets. Shopping and Classifieds, sports and music, news and media, email services and chat rooms are some of the other main sites visited. The Australian Ticketing Environment is alive and well.

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