The 21st century was supposed to be the beginning of the paperless society. Well, the world is not paperless yet, and probably never will be. While many of the mundane business documents such as invoices and inventory control lists have moved into the electronic realm, there is still a place in business (as well as our personal lives) for the printed page. Brochures, catalogues, and other forms of print advertising have continued to remain in high demand in all aspects of the business world.

To stand out in a crowd in today’s fast paced, technologically competitive market place, presentation and style often make the difference. With the emergence of electronic media, rather than abandoning the traditional aspects of print and copy, print centers are embracing the advancing technology and redesigning their services to combine the old with the new. Printed material is enhanced by creative computer-assisted graphic design, direct mail is managed with database applications, fulfillment and distribution is streamlined and customized, and glossy brochures are made interactive on DVD. Material can be die-cut, folded, glued, poly-wrapped and bound in more dramatic and cost effective ways than ever before. With the combination of printing and website media that complement each other, your business can be marketed worldwide.

Along with this vast array of new capabilities come the companies who specialize in designing the end products and managing the process. Getting your print or electronic media project done on time, on budget and to meet your objectives is sometimes more than your office manager or staff marketing person can handle, along with the day-to-day duties of running the office or overseeing the marketing campaign. Print brokers and graphic design firms can deliver the best possible end result, often at a lower net cost than using your in-house staff. Whether it is reworking existing material or creating a bold new image for your business, a specialist in print management has the tools and expertise to oversee your projects’ successful outcome. The visual and interactive demands of the 21st century consumer ensure that our society won’t be paperless for a long time yet.

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