Mercedes-Benz Second Life Showroom launch:

Wherever your journey takes you, however far, if it's with Mercedes-Benz you know you'll arrive in style. So when Mercedes-Benz takes your hand on a journey to a parallel universe, not so much through the back of a wardrobe but through the back of your PC you know you're in for an exciting ride.

And what an entrance to Second Life they made. On February 20th Mercedes-Benz launched their virtual showroom. Following a showroom tour the massive party swung into action. The capacity crowd witnessed artists from our own much loved Mixed Tape downloads album. So if it was double-decking that did it for you or the virtuoso live performance of smooth groove gurus Wagner Love, you can be sure the crowd were electrified and sent back to mother earth feeling like they'd had the best time you can have whilst seated.

Well, apart from driving a Mercedes that is. Speaking of which, book your place for the forthcoming C Class launch. You won't be disappointed.

http://www2.mercedes-benz.co.uk/content/unitedkingdom/mpc/mpc_unitedkingdom_website/en/home_mpc/passenger_cars/home/passenger_cars_world/what_s_new_2/virtual_world.html