A fast growing segment of the card industry is membership and loyalty cards. These cards offer membership to your customers with added incentives. They also provide the card holder with special discounts, rewards and privileges that keeps them returning and also attracts new customers.
Especially popular are the Key-Card combinations (combos). These are very affective in attaching your business brand and messaging to wallets, pocketbooks and key chains.
Membership Cards and loyalty cards generally consist of a standard magnetic stripe and/or barcode. They also come on a post card backing so that you can get your customer’s name and address. It is also possible to keep track of purchases and to maintain a relationship through direct mail and opt-in, perm ission-based email.
Membership and loyalty cards are manufactured with durable plastic Teslin and are laminated on both sides. They are digitally printed. Digital printing produces high quality graphics (photograph quality). Cards can be customized with personalization, names, account numbers, addresses and more. Graphic designers can assist in obtaining a card that will be effective with existing and new valued customers.
Typically, these cards can be manufactured with up to 6 colors, front and back. In addition, many plastic cards are popularly used in wallet, key tag or combination formats and can be personalized with bar codes and other data.
Membership and loyalty cards are frequently manufactured with a variety of laminates. Glass, matte or gloss can be used, with a gloss signature panel area. Mag stripes are also available. Common additional uses include libraries, associations, book stores, fundraising, blood banks, schools, gyms and clubs of all types.
For additional information, visit The Plastic Card Factory, http://www.plasticcardfactory.com, or call 866-539-7231.
