Just as an experiment, a friend of mine subscribe to ten
different opt-in e-mail marketing lists to see which ones
are effective. Many websites and online businesses have
resorted to sending promotional materials to people who have
subscribed to them in an effort to boost their sales or
traffic. Opt-in email marketing sends newsletters, catalogs
updates and many more promotional materials to website
visitors who have agreed to be updated whether monthly,
weekly or semiannually.

Through e-mail, an internet user that is on the list will
receive their updates through email. If a promotional
material piques their interest they will go to the site to
learn more or to purchase outright. For the website
operators or owners, this is a chance to remind their list
of their existence and parlor their wares. With the numerous
sites in the internet that offers the same products or
services in one way or the other, the competition can get
pretty tight and it is easy to be forgotten.

Back to my experimenting friend, he tried to find out which
opt-in marketing strategies grabbed a person into begging
for more. Some would send in very simple fashion, some would
very outlandish while there are some that would just lie in
between. The differences could easily be noticed and some
have gotten the idea of an effective opt-in marketing
strategy. He dubbed them effective because he felt like he
just couldn’t wait to go their site and learn more, the more
persuasive ones even got him halfway to reaching for his
wallet and to his credit card before he realized this was
only for an experiment.

Many companies and site present their promotional materials
in a wide variety of concepts. Each has their own
distinctive style and designs, but more than the outline and
the presentation, the content and the articles are what
keeps the attention of your potential customer locked on to
your opt-in marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and
forums, I have learned of what is essential in opt-in
marketing and what makes the subscribers begging for more
instead of lining up to unsubscribe.

Keep your promotional materials light, creative and
original. Many people are stressed out as it is. Getting a
stuffy business proposal rather than a light hearted e-mail
may just agitate them more. A warm friendly smile or banter
is always more welcome than a serious business meeting or
proposal. While you do want your customers to take you and
your products and services seriously, you also want to show
them that you know how to have fun.

Splash some color in your emails as well as provide some
photos and articles that can be related to you but show good
news or good light hearted images as well. Provide a
newsletter or promotional materials that will keep them in a
light mood. Make your materials eye catching and grabbing
that they wont be able to take their eyes of them. Pique
their interests.

Have good content and article, even if it means investing in
an experienced and professional copy writer to write them
for you. An effective copy writer should be able to build
trust between you and your customers. They should be able to
establish your credibility in what they write. It must be
informative but not too stuffy. Let go of the professional
jargons and “talk“to your recipients.

A good article and content should be able to outline the
benefits of your product and services and why they need what
you are offering. But do not look to be overeager and too
persuasive. It should be able to entertain as well as lead
them to buying from you.

Your promotional materials should be clear. Don’t leave
people guessing. You should lead them to you and not vice
versa. Explain to them what they need to do in a manner that
won’t be confusing. Try to anticipate also what your target
client needs. Do your research and information gathering,
many sites will be able to help you with that.

Provide clear and crisp images of what you are offering. If
the people know what you have for them, they are more likely
to beg for more. For example, if you are selling a car,
provide them photos but only enough to encourage them to go
to your site for more.

Dencho Denchev understand that email marketing is one of the
most effective marketing methods. To communicate with prospects
and cultivate your list without perfect autoresponder is
impossible. That is why he recommend to everyone:
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