Welcome to Part 1 of the Quick Start Action Plans
These concise quick study marketing plans are designed to jump start your online business venture. Each action plan will focus on one marketing strategy and will explain the basics of the strategy; the advantages of choosing that strategy; and a reality check to dispel any myths & make you aware of special consideration that you have to keep in mind.
Finally you'll get an action plan that you can use to bypass all of the rhetoric on the internet and get started generating additional revenue.
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ADSENSE
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Unless today is the first time that you've turned on your computer in 10 years, then you are probably familiar with the mega search engine, Google. In one of the most ingenious moves in business history, Google has broken out of the mold of "web search engine model" and has emerged as a phenomenal force in the world of e-commerce and online advertising.
They literally earn billions of dollars per year in advertising revenue. In fact, they have so many advertisers on their search engine, that they are constantly looking for smaller stations that are attracting large audiences on which to show their advertiser's products.
This program is called adsense.
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Anybody can participate - small business owners, work at home moms, online marketers, marketing gurus and college students. Everyone has an equal opportunity to earn passive income with the Google adsense program.
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That is where you come in. If you have a blog, website or even space on a social network, then you have the opportunity to become one of Google's smaller advertising stations. Google is not searching for fortune 500 companies to host their advertisements. They simply want sites that offer quality information to those consumers and businesses.
Getting started with adsense is one of the easiest online marketing strategies to implement. I discovered this after reading 500 e-books and subscribing to 800 databases (okay, I'm exaggerating again) it wasn't 500 books but it sure was allot of them.
I discovered a common denominator - the basics are the same, it doesn't matter who's teaching. Sure, if we were discussing the more advanced aspects of adsense and Google's new policies it would definitely matter who you choose as a mentor. Later, I'll introduce you to the best in the industry and show you how to get free training materials from him but for now, let's just get the basics in place so that you can begin making money.
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Here's How It Works
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We'll use Anna's computer shop as an example. Anna realizes that Google is one of the largest and most successful search engines. Believing that it is a smart business decision, to get her business name in front of their large audience, she pays Google to advertise her products on their search engine.
Google's job is to place Anna's ad before an audience that is searching for her products. This audience is considered a warm market, consumers who are ready to make a purchase. They set out to find the warm audiences.
You operate a blog and a website giving tips on computer upgrades and repairs. Your list of subscribers is not that large yet but it is growing. You are working diligently to accomplish this by posting relevant and fresh information on your blog on a regular basis. This consistently attracts new readers, gives you a higher ranking with search engines and entices your current subscribers to stay connected.
You register for your free Google adsense account and the first ad to show up on your site is for Anna's computer shop. Your loyal readers are always looking for good deals on parts and services. When the new ads show on the blog, it is viewed as an extension of the quality information and help that you've always provided.
In one day 200 people visit your blog. Ten decide to click your new resource links. You are paid for each click. Anna pays Google for advertising her shop and Google shares that revenue with you. On your first day, you began earning money with your free adsense account.
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The key to increasing revenue using Adsense is
relevant content and consistent traffic.
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Advantages
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The advantages of starting or expanding your online business with Adsense are numerous.
* There is no cost to getting started.
* You can build a blog, website or join a social networking site and post your ads today.
* There is no limit to the amount of money that you can earn
* Starting with this forum there is a wealth of free training and information available to help you become successful
* You don't have to know html, ftp or any complicated web design language or coding
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Adsense Reality Check
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* Adsense cannot be used on the free blog service at Wordpress
* You do have to take the time to read Google's terms - you don't want to get shutdown by Google for violating terms
* You will only make money when people come to your site and click ads
* If your site or blog does not contain content that is both relevant and interesting to your audience they won't return, you won't get the clicks and therefore no revenue will be generated
* Roman wasn't built in day, neither will your online business. I don't care what the Guru's are telling you, while you definitely can start earning money immediately with Google, give yourself time to earn the six figure income.
* Realize that if your goal is to earn a six figure income using adsense, you will probably have to have more than one web site or blog.
Getting Google setup is relatively simple.
However, there are more advanced lessons that you will have to learn before generating substantial income. That's where the expert will come in
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Action Plan
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Following these 5 steps will have your new Google Adsense account up and running in a very short time.
1. Sign up for your Google Account
2. Choose your vehicle - Adsense can be placed on webpages, blogs or social networks. A good place to start is by signing up for a blogger account with Google.
3. Read Google's Terms of Service
4. Begin adding content that meets a need or solves a problem for your target audience - don't forget to importance of consistency
5. Build your traffic - next week we'll cover traffic building techniques
These are the basics, enough to jump start your adsense revenue. Watch for extra tidbits that will help you to develop relevant content, find target audiences and tips on choosing how your adsense should look
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Visit http://marketinghotspot.blospot for part 2.
In Part 2 you'll learn 3 quick and easy methods to immediately begin driving traffic to your sites.
Also coming soon is "How to" lesson on writing great press releases
