By George Lamberis

Latest research estimates the number of live web pages in existence to be in excess of 29.7 billion. Being found amongst this plethora of information presents the primary challenge to those who wish to develop a commercial presence on the internet. Below are the current best practice solutions for marketing your website.

Search Engine Optimization (SEO)

Concentrating on the organic (free) results in the major search engines; SEO specialists are engaged in a constant process of research and testing to find the elements in both code and content on your web page which will translate into top search engine rankings. The search engine algorithms are jealously guarded industry secrets and only years of experience will produce the winning formula. The benefits of appearing on page one in Google, Yahoo, MSN, ASK etc are self apparent, and a page one ranking should be the goal of all website operators.

Pay Per Click Marketing

Pay Per Click (PPC) advertising is a way of advertising through search engines. An advertiser pays for each click that sends a visitor to the advertiser's web page. The PPC search engine offers top positions among the sponsored search engine listings for the particular keywords or phrases you choose. The idea behind PPC bidding is such that you buy/bid on keywords that are relevant to your product or service. The highest bidder gets placed at the top of the sponsored search results; the second highest bidder gets the next listing and so on. Every time someone clicks through to your website, you pay the amount that you bid on that particular keyword. Bidding can be quite competitive and managing bids is an ongoing process. The balancing act which produces the maximum revenue per ad-dollar is a modern day art-form.

Email Marketing

Newsletter and e-mail campaigns are a proven way to stay in touch with existing clients and to recruit new clients. Managing email lists and mail servers provide challenges to the general web merchant and companies such as Cherryone exist in order to smooth out these difficulties. An effective way to market your business on the internet is the use of Opt-in Email Marketing (bulk email). Bulk email is one of the most effective methods of Internet Marketing used by businesses worldwide.

Article Submission

"Content is king". Finding content to fill the 29 billion+ pages is a major challenge. There are thousands of sites willing to publish your informative and original content. Submitting articles which explain the benefits of your goods and services is an excellent way of marketing your website. Have articles published which contain links to your web pages will not only drive traffic to your site; but will also help your standing with the search engines, who place a high weighting on inbound links as part of their organic algorithms.


About The Author
George Lamberis, COO Cherryone Web Design

http://www.cherryoneweb.com

Cherryone offers industry leading website marketing services including Search Engine Optimization, Pay Per Click Campaign Management, Email Marketing Management and Statistics, and Article Submission. Cherryone also offers cutting edge Web Design and eCommerce solutions. For more information go to www.cherryoneweb.com