Search Engine Optimization (SEO) is the dynamic practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and general approach.
The majority of web traffic is driven by the major commercial search engines � Google (37.3%), Yahoo! (29.7%), MSN (15.8%), & AskJeeves (6.0%) (Although AOL gets nearly 10% of searches, their engine is powered by Google's results). Source: ComScore Media Metrix, Oct 3, 2005
If a search engine cannot find your site or your content cannot be put into their databases, your company will miss out on opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Customer�s search queries carry amazing value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, income, and exposure like no other. Whether you devote the time on doing your own search engine optimization or hire a firm, investing in SEO can have an outstanding rate of return.
Search engines are always working towards improving their expertise to crawl the web and return increasingly pertinent results to users. However, there is a limit to how search engines can operate. Whereas the right moves can result in thousands of visitors, the wrong moves can bury your site deep in the search results. As the online environment is becoming more and more competitive, those companies who perform
search engine optimization will have a greater advantage in visitors and customers.
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Phil Laboon is an internet marketing specialist that focuses on optimizing educational and real estate websites. He owns a
Pittsburgh search engine optimization company that has helped hundreds of clients increase their search engine optimization rankings.
Phil has also recently partnered with Fargo Web Designs - a well known and well respected
Pittsburgh web design company.
