This idea I came across made me laugh when I first saw it, but the more I thought about it, it totally made sense!
Before I share what I've found (you'll like it), I justed wanted to let you know about the most powerful 'basic' tactic I have learn't to maximise business cards. Make sure you view your card as a mini billboard! To many business owners put their name at the top of the card...who cares about your name! The reader wants to know what's in it for them...why should they be interested in any other wording on your business card? Give them a reason ... NOT "J.Smith" or "John's Plumbing"... Put something like "Plumbing - We arrive to quote on time, or we'll pay you $50". Now that shows confidence and certainly...which is exactly what the everyday consumer loves! This made a BIG difference in my business, because I found that people where happy to pass my card around because they felt 'confident' in recommending me...I put my money where my mouth is, and it works a treat! Anyways, back to my little discovery...
Imagine having your own silent salesman that was handing out your business cards for you 24/7 to your target audience! I didn't think this would be possible, but I found a way that I would like to share with you.
It's been reported that business cards are very �under-utilized' buy most business owners in general. If you have a few hundred business cards lying around the house and office doing nothing�so why not use them!
We recently read about how you can �do something' with these business cards. An innovative company that we discovered has taken business card advertising to a whole new level. It's quite clever, and almost every business owner would be interested in this.
I've often thought about having a teenager that's really pretty, walk around in high traffic areas handing out my business cards and giving a quick �sales pitch' then moving on. Most University students would do this for a few extra dollars. I continued my research and discovered business card dispenser vending machines. Yep, that's right! Who the hell thought of this!
You can now have your business cards handed out through a vending machines. This is a clever idea, because your business card is getting handed out...right into the peoples purses, wallets and pockets of people who will need your service. I use this service and it's great.
So this is another clever marketing idea that you should all know about. I've put the website that I found down below for you to see what I mean�maybe you'll see them around one day. Just check into the pricing in your local area...and certianly factor it into your next marketing budget.
I hope this helps to expand your mind to new ways to do something with all those old business card hanging around, it certainly did for me. They call them business card displays, and also business card dispensers.
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Dean Cowley is considered to one of the best when it comes to stretching your advertising dollar to the maximum using business cards. Dean has spoken to 1000's of business owners around the world about marketing, and business card display advertising. There's a 'buffet' of practical money making ideas that are ready to use right now on his website...take a look!
http://www.businesscarddisplays.info
