Creativity is a process about which we have discussed in the previous section. Now the question is that a creative person often meets uncertainly with novel ideas and this uncertainty creates lots of opportunities for entreprenerers to enhance their capacity. In this global era where things and theories change swiftly, the young generation of Asia is well equipped to compete with this globalization. They are well informed, computer literate and able to create new opportunities for them. Scientific knowledge is, no doubt, one source of change, has been rapidly advancing, and the combination of new knowledge often leads to exciting new innovations. Many scientists generate new things and generate theories uncertainly. There are lots of examples such as Newton’s law. The same case was with computers as a century of periodic changes led to artificial languages, mechanics, and combinations of technology to fashion, computers and software.
The terms creativity and innovation are often used to mean the same thing in all over the world, but each has unique connotation. Webster defines creativity as the ability to bring something new into existence. This definition emphasizes the ‘ability’ not the ‘activity’, of bringing something new into existence, while innovation is the process of doing new things. This distinction is important. Ideas have little value until they are converted into new products, services, or processes. Innovation therefore, is the transformation of creative ideas into useful applications, but creativity is a prerequisite to innovation. The process of creativity has five stages to generate an authentic new idea:
1. Idea germination: the germination stage is a seeding process. It is not like planting seed as a former does to grow corn, but more like the natural seeding that occurs when pollinated flower seeds.
2. Preparation: once a seed of curiosity has taken form as a focused idea, creative and innovative people embark on a conscious search for answer.
3. Incubation: Individuals sometimes concentrate intensely on an idea, but, more often, they simply allow ideas time to grow without intentional effort. The idea once seeded and given substance through preparation, is put on a back burner; the subconscious mind is allowed time to assimilate information.
4. Illumination: Illumination occurs when the idea resurfaces as a realistic creation.
5. Verification: An idea once illuminated in the mind of an individual still has little meaning until verified as realistic and useful.
In Asia China, India, and Japan are the leading countries in the field of entrepreneurship and making great and faster changes in their economy and it due to dynamic and more active entrepreneurial young managers who are feeling their responsibilities. They are globally aware, have more and faster information about Internet, and better able to generate new and smart ideas.
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