For all of us who have sat in front of the phone
at 8:00 on a Monday morning with a list of new
contacts to call. We know the feeling in the pit
of our stomach.
A fear of impending rejection.
What we also know is that cold calls work.
My mathematical formula is 70 connected calls
equals 2 interviews. 4 interviews equals one sale.
One sale is worth X amount.
So cold calls takes an amazing amount of work
to make it work.
One thing I have learned is start calling cold calls,
Gold Calls. This word replacement makes all the difference
in the world. It puts the emphasis on the desired result
instead of the burden.
Second, rehearse your copy lines to say on the phone.
Then put it down. Just use it for a refresher so you’ll
keep sounding natural on the phone.
Third, remember what the famous Psychologist
William James said. Use the “as if” principle.
Act as if, you got the interview.
Fourth, if it’s to be it’s up to (put your name here).
In other words, force discipline on yourself
to be a big producer of Gold Call Effort.
Fifth, remember to just sell the interview and
make sure you are selling the interview to
the qualified buyer of your product.
Then let me leave you with this thought.
Don’t let rejection hold you back. This is
mearly a numbers game. You make the
numbers and you win the prize.
Let me know about your success at calling businesses.
Email me at cobyneill@hotmail.com or visit my
website at www.cobyneillcreative.com
