Still sending out news releases and press kits to media outlet? Instead try theses tricks of the modern-day trade.
Make yourself news. Create a newsworthy project that deserves attention and do a press release about the project and list it on your website.
Don’t rely on the traditional media list. Many journalists are combing blogs, podcasts and websites for up-to-date information. Spend time getting your company into to blogo-shere and other online media.
Create an online press room on your website which includes information about your company as well as relevant industry stats, trend information and photos.
Make yourself easy to find by doing search engine optimization. In addition, services like public relation sites send stories from journalists looking for particular types of sources and offer paid lists in their expert’s databases. Remember, 62 % of searchers click on a link within the first page of results according to a report from iProspect and Jupiter research.
Branding is a very important method of creating solid image of your company and website by sending a strong, consistent message. Every time a prospect or customer has contact with your company, they have a branding experience. Fine tune your brand image so that it will have the greatest impact. Every interaction a prospect or customer has with your brand must be uniform across all market channels. Your website and all email solicitations should send a clear branding message.
Email marketing
Post a sign in box on your home page accompanied by a brief note that invites visitors to join your mailing list. Offer special notification of upcoming events, product updates, free newsletter, access to members only content. Make sure to alternate promo messages such as sales, newsletter etc. offer information that will be useful to the recipients on your list.
These tips and strategies will help you get the word out about your business or product while keeping up with today’s modern technology and changing methods of advertising.
Kathy McGoldrick is the owner of an internet home based business that she has experienced success in operating. She likes to learn and share marketing strategies with others who own or are interested in learning more about home based business.
http://www.goldwealthmaker.com
