Credibility and sales go hand in hand - How to establish trust?
© by Detlev Reimer
So you want to have success working on the Internet as an online marketer ?
Then you're certainly not the only one... In order to be successful in this
wide area, you've got to fulfill several personal qualifications and you
need to follow some steps which I want to explain in detail in this article.
1.) Enjoy working on the Internet/with computers
It would not make sense for you to become an online marketer if being online
is something you don't like at all or if you feel uncomfortable after one or
two hours sitting in front of a computer. You should really enjoy working at
a computer and you should also know certain basics like how to create
directories, how to move, copy and create files; how to copy and paste text,
how to work with Excel, Word and Outlook etc.
2.) Have or develop technical skills (e.g. webdesign)
If you have to outsource every single detail of your website/webdesign, then
you might soon be spending hundreds of dollars for it, the busier you
become. Learn about it at least until that point which allows you to make
TEXT updates to your site yourself. A simple HTML-editor like Frontpage 2000
will enable you to do this. You don't have to become a graphics wizzard ....
3.) A strong desire to succeed
If you say to yourself : Oh , I will give it it a try and see if it works
fine then it's o.k. and if not, it's okay, too. This is not the right way to
deal with it. It must be your greatest wish to work on the Internet and to
become successful. If you don't put 100% of your abilities in your work, you
will NOT be successful .
4.) Persistance: NEVER ever give up if you want to succeed
You will suffer some setbacks but nevertheless you have to learn from them
but don't stop . Improve your abilities every single day and you simply
CAN'T fail ! If something didn't work for you, try the next variation ! You
can't expect that your first try will make you a millionaire ...
5.) The wish/desire to read and learn every single day (how else do you want
to become an expert ?)
Experts have become experts because they know more or better than others .
So you must constantly be seeking for ways to learn more than anybody else.
Search actively for more information in your area of expertise and soon you
will become the expert yourself .
6.) Specialize in one area of Internet marketing
When your efforts are not really focused and you try to do too many things
at the same time, you won't be successful, either. Decide for the area where
you have the highest knowledge level. You must develop your own unique
selling proposition if you want to become successful, something that people
can get from you and ONLY from you !
7.) Develop products in the area you're specialized in
If you know everything about getting lots of traffic for free then you have
a product . Or you know everything about creating powerful sales letters;
that's another product . Just write down how others can learn this, too, and
you will have a product that a lot of people would be interested in. Your
imagination is the limit ....!
8.) Write a sales letter for it
You must be able to create a real powerful sales letter to sell your
products. If the sales letter is too weak , then it doesn't matter if you
have the greatest product and website. It's very unlikely that you will make
any sales then.
9.) Create a (Mini-) website for your product
Create a website and put your sales letter online. Let your visitors only
have the option to order or not and if not, try to capture their contact
address by offering a report or something else of a high perceived value.
10.) Write articles to promote the products
Writing articles which are also related to your product is one of the best
free possibilities to drive targeted traffic to your website. Your resource
box at the end of each article will do all the selling for you. And best of
all : It doesn't cost you a single penny !
11.) Set up your affiliate program
This is the best part : Put your promotional efforts on auto- pilot by
offering high commissions for resellers of your products. You could have an
"army" of highly motivated sales people which do most of the advertising for
you and just send you the traffic to your website (sales letter) .
12.) Build your opt-in list
Building your own opt-in list is one of the most important steps in online
marketing. If you don't have a list with people who are interested in what
you have to say, you would have to start from zero again, every time you
have developed a new product.
13.) Automate everything
You can automate your follow-up if you're using autoresponders . The
delivery of digital products can be automated by using a third party credit
card processing company like Clickbank or iBill. Prepare answers to
frequently asked questions for your customers in advance: Create a list of
answers and put them on your website (FAQ). Or file them away in your
Outlook "drafts" folder.
This will free a lot of your time for more important tasks. After having
automated everything, you can start from point no. 7 again ; creating your
new product, writing a sales letter for it etc. up to no. 13 . That is THE
procedure if you want to become successful online.
Just try it and you will see... <
