It looks like that 2007 will definitely be the year of the big time, special effects laden, super ultra hyped, fantastic blockbuster movie. With highly anticipated sequels like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3 and the latest Harry Potter movie (which might be a 3, but who knows) mixing with other big time movies like the Transformers, it's a safe bet to assume that 2007 might go down as the most profitable year in movie history. And, of course, those big profits aren't exclusive to the big screen itself.
Once those movies are released to the public, and sometimes, even before that, the cross-platform marketing will surely begin. There will be the hit theme song for each movie available for download on your iPod Nano. Of course, you'll also have to play the official video game on your Xbox 360. For those who are too busy to stay home, you can play the game on your Sony PSP. Don't forget getting the newest trailer sent to the digital camcorder display feature of your cellular phone too.
The marketing and advertising for these movies aren't limited to the theater, radio or TV screen. If you are connected or using the latest electronic gadget, you'll be targeted and reached with media and marketing information. If you are always plugged into your iPod, you won't be immune to any movie marketing mayhem. Whenever you visit your local Refurbished Electronics or Xbox 360 store, you'll see promotional advertising all over the place. And the same rings true for the Sony Playstation Portable as well.
The devices we use today are now places where we are bombarded with information, rather than just devices for entertainment. The new Harry Potter video game for the Sony PSP might have snippets of the film placed in there in order to entice the viewer to check out the movie itself. And maybe commercials for the new Harry Potter movie might have a website posted where people can download the latest theme song onto their Apple iPod Nano. And don't forget sending text messages and getting video alerts on the Digital camcorder area of your cell phone for the latest Spider-Man news.
In today's world, it's all about being connected. If you are connected with an iPod, Playstation Portable or an Xbox 360, you can and will be reached. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.
