Customer Service on the Web

The Internet has become absolutely huge! With all the e-businesses
that have popped up over the last 5 years, it's no wonder customers get
frustrated. After all, we as business owners are asking customers to
spend their hard-earned money with a company they've never
physically seen. There is a big trust factor customers must overcome
before purchasing on the Internet. That's just one of the reasons many
people will research products on-line but will not purchase from a
virtual store.

Providing excellent customer service on the Web cannot only increase
your sales, but can also help ensure repeat business. Here are a few
simple ways to improve your site's customer service.

Apply the Golden Rule. Treat your customers the way you
would want to be treated… or better!
Say Thank You. Whether via auto responder or a
personally typed email message, be sure to thank customers
for their patronage.
Respond to emails within 24 hours. This is the biggest
complaint consumers have when dealing with e-businesses.
Be sure to sent prompt replies to all email messages.
Give them something. That's right… give them something
free just for visiting your site. You could provide
information; offer printable coupons to related products or
a discount on future purchases.

Above all, make customers aware of how much you appreciate their
business. A site that provides a feeling of good will and good customer
service will no doubt gain many repeat customers.