Have you caught wind of the news?
Some therapists are panicking about the pending
price increase hitting us on July 15, 2007.
Meanwhile, other therapists are chuckling with
delight.
What price increase am I referring too, and why
are some therapists excited while others are
totally bummed?
The answer in a second.
First, a quick massage business question...
What is the worst number in the entire massage
profession?
Yeah... the worst number... what is it?
Do you have any idea?
At a loss?
Ahhhh, I'll just give you the answer.
The worst number in the entire massage profession
is the number ONE.
ONE of anything in the massage profession is a bad
thing.
For example:
ONE person in your practice who knows how to use
your computer system... a bad thing.
ONE business in your area responsible for all of
your professional referrals... a bad thing.
ONE client-attraction method for your practice...
a bad thing.
And, ONE marketing medium used to promote your
practice.. a bad thing.
Think about it like this:
Anytime you have ONE of anything you and your
practice are extremely vulnerable.
What happens if the ONE person in your practice
who knows how to use your computer system quits.?
Then what?
What happens if the ONE business in your area
who's referring people to your practice decides to
stop referring?
Then what?
And, what happens if something radical happens
with the one marketing method or marketing medium
you're using right now to promote your practice?
Then what?
I'll tell you what...
PANIC!
And, that's what some massage therapists are doing
right now as we get closer to July, 15, 2007.
What happens on July 15, 2007, you're wondering.
The postage rates for direct mail go up again,
that's what. And, some pretty significantly.
If you have the stomach for it, you can get a
quick glimpse at these new price increases by
going here:
http://pe.usps.com/RateCase2007/DMM300_PDF/RatesAn
dFees2.pdf
Frankly, for the therapists who don't have their
own website and who are not marketing online right
now, these postage increases are just another shot
to their pockets.
But, as history has shown us, this is what happens
to businesses and professional practices when they
rely on just ONE marketing method or medium.
When something happens or changes with that ONE
approach they're screwed (excuse the frankness).
This is exactly why the Internet has quickly
become the most explosive marketing medium
available for massage therapists.
I mean, let's look at the statistics:
* 70% of American adults already use the Internet.
That currently represents about 141 million
people.
* 91% send or read email and 91% use a search
engine to find information.
* 65% of American adult Internet users, about 92
million people, use the Internet on an average day
(that is, on any given day).
And, those numbers are certainly only going to
increase as more and more people come online
everyday, right?
Add into that the fact that with the Internet it
costs pennies to reach those people compared to
offline (direct mail), and, online, those people
can be reached with video and audio messages at no
additional cost, and it should become obvious why
the therapists who understand how to leverage the
Internet are experiencing such insanely rapid
growth with their practices (and income).
Anyway, the major point I really want you to get
from this article is:
1. Don't ever rely on just ONE thing within your
practice. It only makes you vulnerable. And,
it's only a matter of time before it gets changed,
tweaked, atlered, etc., leaving you panicked!
2. If you're not using the power of the Internet
to build your massage practice you're truly
holding yourself back.
The release of our new DVD
course - "Online Massage Marketing Secrets" coming
out later this month - has stirred so much
interest with therapists. You can get a sneak peek of everything you get
with the course by going here:
http://www.HowToMarketMassageOnline.com
