SEO: search engine optimization is a process of increasing the quality and volume of traffic to a
web site from “natural” or algorithmic search results from a search engine like Google. The rule
of thumb is that the higher a site “ranks” in the search engines, the more visitors the site will
receive.
SEO is characterized as a marketing strategy by exploring the ranking algorithms and discerning
tactics for increasing a site’s relevancy, thus earning higher ranking.
At Dolphin Promotions in the UK, SEO has taken a special turn. They employ what is now known as
the DP4 System to SEO. Here is an overview of this impressive four-stage system:
1. Discovery: This is dubbed the most important of the four steps of DP4. It is the analysis of
the target market for which your website is developed. Over 350 million inquiries to the top ten
search engines will be explored to ascertain how your site stacks up to others in the same
marketplace and why.
2. Diagnosis: 86% of all web pages are discovered and visited as a direct result of being listed
on these ten search engines. Therefore it is vital that your site ranks. Specific keyword sets
are devised and revised for your site considering the results of these inquiries.
3. Development: At the point that strategic keywords and phrases have been developed, an
inclusive strategy is devised to include these to develop your site’s ranking
4. Delivery: At this point your site has been honed into a vital entity ready for promotion
expenditures. The team of professional administrators at Dolphin Promotions then begins gaining
exposure for your site and submitting it to the scrutiny of the major engines. Followed with
frequent re-optimization procedures, your site will begin to experience successful rankings.
Written by Victor Smithston. Find more information on
http://www.dolphinpromotions.co.uk/dp4.asp> Search Engine Optimisation UK
