Auto Bild, the largest German car magazine has honored the Japanese car maker Mazda as the first in its highly respected “Quality Report” for 2007 with results published on June 8. For the third consecutive year, Mazda has been awarded the first place in this yearly report.

Like the case of the past two reports, the quality of Mazda was prevalently stunning in all aspects of the survey. Very strong positive results were attained in categories on long-term quality both on the TUV report and on the Auto Bild’s 100,000 kilometer Endurance Test. Under the Germany’s Technische Uberwachung Verein (TUV) report, roadworthiness is inspected for cars that are two and three years old. During the Endurance Test, the new Mazda5 was currently in the middle part of the test with no breakdowns.

As to the owner survey for low repair frequency and high body build quality, the Japanese car maker also got a high score. In effect, Mazda was able to improve its 2006’s excellent result.

This year’s report reflects customer satisfaction and warranty performance that were assured since then by the car maker. For the third time, the traditional strengths of Mazda models were once again proven excellent.

Dan Morris, Mazda’s Senior Managing Executive Officer in Charge of Marketing, Sales and Customer Service, said that they were definitely honored that this year, Mazda was the chosen winner of Auto Bild’s Quality Report for three consecutive years. He added that the prestigious award is in recognition of the quality of the design and production installed into every Mazda vehicle. Furthermore, he said that the award gave the car company more confidence as they move forward with their planned strategies to bring even greater levels of quality in all aspects of the Mazda Zoom-Zoom car owning experience.

The Japanese car company reiterates that the quality they make is for their customers around the world.

About Auto Bild’s Quality Report
Auto Bild’s Quality Report was first conducted in 2001. It compiles the results under seven criteria for a more expansive image of quality in the largest market in Europe according to brand. The seven criteria are: endurance tests, car owner surveys on 22,795 Auto Bild subscribers, recalls, Germany’s Technische Uberwachung Verein (TUV) report, customer complaints at Auto Bild, type of warranties and the quality of dealerships which are based on secret service tests.

About Mazda Motor Corporation
A Japanese auto mobile manufacturer, Mazda Motor Corporation is based in Hiroshima, Japan. With sales divided among Japan, Europe and North America, the company is expected to manufacture 1.25 million vehicles per annum. Thirty three point four (33.4) percent of the company is owned according to controlling interest by Ford Motor Company.

Mazda Motor Corporation is the maker of a durable Mazda 626 Part.


Trivia on Auto Bild Magazine’s Number 1 Quality Car


• Mazda is the last standing manufacturer of Wankel rotary engine automobiles, and is the only manufacturer to produce 3-rotor Wankel engines.


• It is the only manufacturer to ever produce a Miller cycle engine which was used in the Mazda Millenia, a rotary pickup truck (B-series based), bus (1974 Mazda Parkway) and stationwagon (Mazda RX3 wagon).


• It is the only Asian/American automaker to have won the 24 Hours of Le Mans endurance race. This was successfully accomplished by the company in 1991 with their rotary-powered 787B – the only car that was not powered by a piston engine to win at Le Mans.


• The company had the distinction of having the first foreign CEO (former Ford Motor Company CFO, Scottish-born Henry Wallace) to lead a Japanese/American car company in 1996.


• The Zoom Zoom Zoom song by Serapis Bey, which is used in the company’s current commercials in Europe, Japan and South Africa, was recorded long before it became the official song for Mazda. It was actually recorded for the movie “Only the Strong” - released in 1993.

Tags: customer satisfaction, car maker, high score, prestigious award