If you really want to make money on the internet, then no doubt you've heard of the goldmine that is article marketing. Even if you haven't actually made money with articles yet, certainly you realize the potential. I truly hope you do, you're missing out otherwise.
The task of actually submitting your articles to the article directories is already easy. This is because of the article submission software already available online. (There's good free software available as well as retail versions.) And while it's convenient to be able to submit to more than one article directory at a time, it's only a start. Because the big picture is that you need to give the readers what they want, first and foremost. Anything less and you're just wasting your time and effort. (You'll hardly waste your readers' time, because they'll just scan your article for about 5-10 seconds before they realize the article is boring and/or not filled with valuable content before they click away.)
The following mistakes are commonly made by many people when it comes to writing articles, and how to correct them or avoid them altogether:
1. Publishing content that does not help the readers and/or is not interesting to read.
Either way, the article won't get read (at least beyond a few sentences or so). And remember that if your article doesn't get read all the way through, then your author's resource box will not get read, either. And if your author's resource box doesn't get read, the backlink (link back to your website) will not get clicked. Since this is the big reason you'll submit articles to the directories, it pays to take the time to make your articles as informative and as interesting as possible.
But most entrepreneurs (including me) that submit articles to article directories are not talented authors. Maybe you are, maybe you're not. No problem. In any case, don't fret over each article; don't worry that it's not a powerhouse of entertainment and wit. Instead, make sure it does a good job explaining the article subject. If you're able to make your article interesting and witty at the same time, great. But focus on the the content; make the reader feel he or she is getting valuable new information or perhaps old information presented from your unique point of view.
2. Submitting an article for the wrong reason.
There are three big benefits you get for submitting articles to the article directories. These benefits are: Promotion, Branding, and Lead Generation. There is, however, only one reason why an article is written...and that is to inform your readers. If your article fails to do that (or do that well), then it won't achieve these 3 benefits, because nobody will be interested in reading the article. So never, ever forget that the primary purpose of writing an article is to inform your readers. The reason you submit an article to the directories are for your own "selfish" reasons; but think only of your readers when you write the article.
3. Not maximizing the promotional opportunity of submitting an article.
You probably already know that submitting articles is ideal to get more backlinks back to your website. This is great, but you can get tons more traffic and better search engine placement from the same article by doing the following:
Make sure you mention keywords at different places throughout your article. And not just any keywords, but 3-5 word keyword phrases. (These are called "long-tail" keywords.) Long-tail keyword phrases don't get searched very often, but when they do, they result in clicks to your website at a much higher percentage rate. Think "quality" not "quantity."
But don't put too many keyword phrases in, such as in this example: "SCUBA diving in the South Pacific is a wholesome activity because SCUBA diving in the South Pacific is clean and doesn't disturb the environment. SCUBA diving in the South Pacific is fun because SCUBA diving in the South Pacific"...etc. (You get the picture. Obviously, "SCUBA diving in the South Pacific" is the long-tail keyword phrase that is overused.)
In fact, if you just write naturally you will likely end up using your keywords the optimum amount of times at different places. But this means that you must write effectively; that is, you must write an informative article to begin with. This ensures your keywords will show up naturally because it "forces" you to use them.
Anchor text is another thing you should take advantage of. Use anchor text where you can--especially in your author's resource box. (Article directories ,however, will not allow you to use anchor text in the main body of the article.)
If a full-time Army Captain (Tim Gorman) can
submit articles to article directories and make $10K extra money per month in just a few hours a night, then you can too! Learn
online article submission techniques that will pay off at honestysellsbest.com.
