Most of the web design enquiries coming through these days are requests for ecommerce web design solutions. Not only are we buying more and more of our products and services online, it would appear that many of us also want to sell online. Indeed, it’s not only large corporate companies trading online nowadays. In fact most of the web design quote requests come from individuals trading from home. People are selling flowers, their own music cds, chocolates. So there is a definite market for ecommerce web design solutions. It is however a very particular market segment and offering the right product at the right price is the key to securing the ecommerce web design business.
The best way to getting the right product to market is to start with the target clients profile and needs. Although we do design complex ecommerce web design solutions for corporate clients, there is a large market for the smaller customers. These customers are looking for 3 key product features: bespoke web design, budget price and simple to use. What is budget price for a bespoke ecommerce web design solution? And how simple should the web design solution be?
The web design industry is very competitive and sales is very price sensitive. Targeting the budget web design industry can be tricky. Price your ecommerce web design too low and run the risk of losing money or appearing too cheap. Price it too high and you could miss out on a whole range of the ecommerce web design market. Indeed, even an individual potential web design customer selling from home would expect to pay a price for a bespoke quality web design. People know that they have to pay a price to get a decent quality ecommerce web design.
Remember also that individuals selling from home generally require a simple backend from where they can easily upload their products. A standard and adequate web design feature set would include a dynamic category list, individual product image upload , title, description and price update through a simple secure backend page. This is all most potential ecommerce web design clients require to start selling online. Occasionally some clients may require special features like a simple stock management system. This is usually optional and is charged as an-add on from the outset. Keep the web design quote simple, transparent and explain everything before taking payment.
Security is an important issue as well. The standard ecommerce web design solution uses Paypal secure site to take credit card payments so security is less of an issue. However, if a web design customer requires secure credit card transactions on his/her own site then it is vital to use a reliable merchant provider and an ssl on the web site for security.
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Ralph Ramah is the webmaster of Discount Web Design, one of the leading
web design company in the UK offering quality
web site design and SEO services
