When you build a pure content site, you need to know the workings of the Internet in detail. You must attract free traffic to your site from search engine referrals which is very difficult without extensive experience. Choosing the best web host that can guide you through this process is crucial to your success or failure.
The success of your content website depends on how much traffic you can attract to your site. Your website search engine rank for your keywords will dictate your success or failure. If you are "above the fold" on the first search engine results page for your keywords, you will probably succeed. If you are not "above the fold" on the first page of the search engine results, you are invisible and will probably fail.
If you are not experienced in search engine optimization and you do not know all the steps that it takes to make your site rank high on the search engines, you need the best web host that will guide you through the process and provide the necessary assistance to make your site appear on the first page of the search engines.
The best web host should offer the following services:
1. Fast, reliable hosting
2. Reasonable cost for services provided
3. No initial set up fee
4. Domain registration included in hosting charge
5. Unlimited data transfer
6. Email customer support
7. Telephone customer support
8. Point and click page building
9. Unlimited web pages
10. Assistance in building your web pages to make them search engine friendly
11. Uploading your own web page if desired
12. Automatic submission of each new page or each updated page to the search engines
13. Page templates for your site
14. Customized 404 error pages
15. Assistance in creating Google and Yahoo site maps.
16. Inclusion of a blog site
17. Unlimited email accounts
18. Email forwarding
19. Email domain forwarding
20. Forum where other users offer help and support
21. Point and click custom input form creation tool
22. Unlimited autoresponders
23. Ability to upload XML code for RSS pages
24. Link exchange and link builder
25. eZine publishing tool
26. Email marketing list builder/distribution
27. Reports
a. Search engine ranking report
b. Traffic statistics and analysis
c. Click tracking and analysis
d. Keyword search report for search engines
e. Tracking of search engine spiders
When you find a web host that will provide all these services you should hire it.
To succeed on the Internet, you need all the help you can get. Make certain that your web host can give you that help and all the services are included in the base price.
Many people start a business on the Internet and most fail. The major reason for failure is not selecting the best web host that will help you succeed. You have the chance to make the right decision before you proceed. Make it wisely.
Copyright 2007 John Howe, Inc.
