The name and concept of "Yellow Pages" were invented in the USA, over a century ago. The expression "Yellow Pages" is used globally, in both English and non-English speaking countries. In the U.S., the expression "Yellow Pages" refers to the category, while in some other countries it is a registered name and therefore a proper noun.
Online yellow pages
The information contained in the yellow pages is essentially a commodity, so publishers often engage in product differentiation tactics like bragging that their listings are more comprehensive or up-to-date. In 1999, a new tactic was pioneered by France Télécom's Pages Jaunes, which dispatched photographers to certain French cities so it could add a photograph of businesses along with their phone number and street address. read more…
For more details on Yellow Pages visit www.halfvalue.com and www.halfvalue.co.uk
For more information on books visit www.Lookbookstores.com
Tags: expression, tactic, publishers, phone number, photograph, commodity, telephone directory, yellow pages, street address, photographers, advent of the internet, white pages, english speaking countries, product differentiation, halfvalue
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Source: http://www.articlealley.com/article_181700_45.html
Source: http://www.articlealley.com/article_181700_45.html
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