Do you think of list building pages as a headline, a set of three to five bullet points and an opt-in box? Most of us do. Yet, it's the underlying factors that get people to join your list, factors that you need to consider in order to make your list grow.

The first thing they see on the list building page is your headline. How well written is it? Does it tell readers: What's in it for me? Or the WIIFM principle. What's in it for them is very, very important. Your headline has to show people some benefit of being on your list. If it's something you want, you're more likely to sign up, right? For instance, if you consider the title of this article, you want more opt-ins or you wouldn't be reading now. Well, it's the same thing with your squeeze page. If you don't give people a good reason to join your list, they won't.

Even then, they may not join if they aren't curious. I mean, their mailboxes are already so crammed with messages, why would they want one more from you? They won't unless you make them crazy to know something that you're going to tell them. So, tease them a little. They want to know the "how." You're reading because you want to know how to get better results with your list building pages and ultimately, more opt-ins. You're wondering how to do it.

Your title should lead them to the discovery that if they sign up for your list, they'll find out how. So, to get them going make your title "punchy." That means it should hit them right in the face and get them to read more. Punchy is like curious, amused, and interested all at the same time. An example might be: "How to Find Happiness in a Simple Bullet." What in the world is that about? Well, it could be about philosophy, or it could be about bullet points, right? Want to know? You read more, right? List titles are always good, too. "6 Ways to..." or "15 Different Things to Consider When It Comes to..." and whatever. There are a gazillion ways to use that one.

You're going to use the same techniques when writing your bullet points, too. As Jimmy D. Brown often says, "Give them incomplete information." Bullet points shouldn't be sentences or absolutely not paragraphs. They should be quick, easy-to-read blurbs, like "Get traffic to your site TODAY even if you're a traffic newbie" or "A few simple skills that can multiply your profits up to 1,000 Times" There is curiosity and implied benefit in both of those lines. Would you want to know more? Don't they make you want to know the "how" even more? Do the same thing on your list building pages.

Also include a sense of urgency. You'll notice in the title above, I used the word "today," which implies that if you do the things I recommend in this article, you'll have more opt-ins right away. Change your "submit" button to read something better, too, like "order your free subscription," or "immediate access." Anything that calls people to action will work better than the plain old submit button.

Great list building pages are crucial to a great opt-in rate. If you have no compelling copy, people just won't read and they surely won't sign up for your list. Let readers know the benefits of being a member of your list, but not the whole ball of wax. Make them wonder, give them a sense of urgency, and draw them in to learn the "how." I'm sure your opt-in rates will increase instantly, and if you do it today, it will happen today. Don't put it off. Make your list building page rock out loud!

List building master, Tellman Knudson, is CEO of OvercomeEverything, Inc. and has built a massive, responsive list in a short time. Learn his "Get a List Quick" system when you visit MyFirstList.com at http://www.myfirstlist.com/