I cannot stress enough the importance of quality back links for gaining consistent first page rankings. Quality not quantity is the name of the game. Simply put if you want to have your site in the top 10 for your keywords at Google, all else being equal you need to have quality websites linking to your site. This linking has to be done just right for you to profit from the relationship.
I’m not talking link exchanges here or buying links which can potentially backfire and take you straight to Google hell but a little strategy that can potentially take your page into the stratosphere. You must firstly realize that search engines rank pages not websites. Your page rank is determined through the analysis of the pages that are linked to you. Therefore it would be a good idea to stay clear of known link farms and other questionable practices which would likely hurt your ranking.
It’s a great misconception that the way to the top can be had through pumping out countless articles and submitting them to every article directory you find. This may seem like a great idea after all you’ll have hundreds of links out there pointing back to your site. Unfortunately this technique no longer carries much weight as far as Google is concerned. There is a name for it “duplicate content.”
In the eyes of Google identical articles with the same anchor text doesn’t get much back link credit, since Google likes to see varied anchor text in articles. In addition, a sudden influx of inbound links to websites with previously slower rates of increase sets off alarms with the big guys upstairs. Gone are the days when the share quantity of your inbound links assured you top rankings.
To get in the top ten search rankings and ultimately more traffic to your website you need to provide keyword rich content that’s well written to trusted high quality websites. The plan would be to contact several webmasters in a related industry and offer them each a unique article. These articles should be crafted with about three strategically placed back links within relevant keywords.
This technique ensures no duplicate content as well as total control of the anchor text. This is the kind of high quality links that will propel you through the ranks of the search pages and on your way to higher profits. It’s also a good idea to analyze the back links of your high ranked competition; this will give you a clear idea of what you’re up against.
