Ask About This ArticleAre you wondering how you must start in making your own E-course or mini-course? I would not really wonder why you would want to make one. Most of the best internet marketers in the world became known for this field because of their knack in harnessing the power of their products by means of having an E-course or mini-course. In a way, it is like appetizer to a huge meal.
You will find that the people who are making E-courses are inviting people to have a free taste of their products and services. With these six steps, you will find that you can make your own mini-course without working up a sweat.
Step One: Select A Technique
What kind of E-course would you want to develop? Would you want it to be a single online tutorial, or a ten-part series mailed to your subscribers regularly? How would you name it? “Fourteen Secrets to Getting the Career Your Want” sounds better than the more general “How to Be Successful” title. These are the things you need to decide upon early on as you construct your mini-course.
Step Two: Choose Which Materials to Include
Most of the things you will be including in your mini-course must be offshoots from what you actually have to offer. You may choose to chop off an entire product or book into different segments and offer it to different prospects simultaneously. You can also take excerpts and make articles out of materials that are further expounded in your products.
Step Three: Have your squeeze page or subscription form ready for launching
Of course, you will get a viewer to opt-in with your form. It must be something that can be seen easily by the reader or website visitor. Also, it must contain the benefit laden statement that describes your lucrative mini-course offer. Make it as simple as possible, and install it in your page as soon as you finish deciding which materials to include.
Step Four: Advertise
Aside from your squeeze page, getting link backs is an effective way to promote your minicourse. Advertise your free offer, and make it widely spread as soon as possible. Use message boards, blogs, podcasts or whatever you can efficiently use to be able to announce your mini-course.
Step Five: Strategize with frequency and volume
Decide how much of the material you are to send out and how frequently you are to send it. Your prospects are most inclined to hang on to the series and obtain maximum learning from it, so do not disappoint them.
Step 6: Seal it with an Offer
Finally, the thrust of the mini-course is that it gives you an ability to give your readers an offer they cannot resist. Be very creative, and strategically place your offer within the pages of the series. Be persistent and place the offer in every email you send them. Keep the offer open, but at the same time set a deadline to emphasize urgency. Again, the use of benefit-laden statements will contribute in this aspect greatly.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder.
To find out more on how you can triple your leads, sales and profits. Visit MasterListBuilder.com
Tags: prospects, internet marketers, benefit, subscribers, subscription form, excerpts, segments, mini course, six steps, squeeze, appetizer, offshoots, knack, free taste, link backs
