I've recently seen some interesting viewpoints on this topic in a forum conversation with some people saying that the keyword density of a page should be 5%, others saying 3%, while others still are saying 1%. I also just read an article from Google engineer, Matt Cutts, that was referring to this topic that stated exactly what I've already said above, that the primary keywords should be placed within the page enough so that the search engine spiders can tell what the page is about.
Personally, when doing Internet marketing SEO recently, I'm having decent success at sticking to the 1% density rule for my primary keyword phrase, while placing several other related words that will help me get my point across while not going overboard with my primary phrase. Keyword density at 1% means that your primary phrase would be placed within every 100 words. In a 500 word article the primary phrase would be there five times. However, I'll also put H1, H2, H3, meta tags and related words to leave no doubt as to what my page is about. Internet marketing SEO isn't rocket science, it's just common sense and good old fashioned hard work.
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Tags: google, keyword phrase, meta tags, rule of thumb, keyword phrases, search engine spiders, search engine optimization, internet marketing, no doubt, keyword density, engineer, viewpoints, rocket science, word article, matt cutts, building web pages


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