What is an ezine?
An ezine is described as an electronic magazine.
A magazine specializes in one subject, such as Golf, and is delivered
by postal mail carriers. We then subscibe to the Golf magazine.
Here is the difference.
When you find a subject of interest, you can subscribe to an ezine that
is written for that subject of your interest, online. Usually the
subscription is Free. Sometimes there is a charge for it, but not often.
Ezines are sent to your email box, but only after you have verified your
email address. No one wants spam.
The great part of the Ezine is once you subscribe, you can get instant
access to the ezine or as it may be called, a newsletter. How often it is
published is up to the editor of the newsletter. Daily, once a week, twice
a month or once a month are the norm you will find.
Here are ways to use an ezine or a newsletter to find people with the
same interests you have and sell them your product:
Ezine Advertising!
Let us say, you live and breath Scrapbooking. It is your passion. You
have become an expert about all aspects of Scrapbooking. You believe
in your heart You will make money by selling your ideas and information
online to the world.
When you have located the ezine you like about Scrapbooking, three
ways to advertise:
Solo Ads - When a solo ad is purchased, all the newsletter
subscribers are emailed your solo ad about your scrapbooking business.
As the ad stands alone, with no other ads, you will get a much better
response.
Sponsor Ads - This type of advertisement will generally be at the
top of the newsletter. The position of the ad makes it very visible to all
the ezine subscribers. Great for drawing attention to your product. (driving
traffic to your website)
Classified Ads - A three to five line ad, just like in magazines or
newspapers. Have a attention grabbing headline, good ad copy and a
link to your site. These ads are usually very reasonable to purchase or
are Free.
Advertisments in ezines are read by people who are interested in what
you have to sell. Expect to receive greater results than any other form of
advertising
.
Ezines Articles - The Second Great method to drive targeted traffic
to your site!
Using the theme of scrapbooking, lets say its your passion, as we talked
about. Why not start writing articles telling your captive audience all
about what scrapbooking is all about.
Do not be intimidated by thinking you can not write. Simply write the way
you talk. Picture yourself explaining to someone how you begin
scrapbooking. The passion you have for scrapbooking will show as you
explain how you started. People love people who are enthusiastic.
Write 500 to 600 word articles. I have found when writing, 60 characters
per line with a hard break at the end of each line, works for most article
submissions. Sometime, the editor will ask for no hard breaks. All you do
is let your copy run and it will break itself.
A tip I learned the hard way. I had to figure this out myself. Do not shorten
do not to dont with an apostrophe. Some of the submission site
automatically reject your article.
Proof read and remove any apostrophe and quotation marks. You may
have to rephrase some sentences in your article. Check for spelling errors.
This is a BIG no no in article submission. Once you write a few articles,
you get the hang of it.
Double space between paragraphs. You want white space. Easier for
people to read. I prefer 5 lines per paragraph. I use a one line paragraph
when I want more white space. Also when my source of copy is limited.
A word of caution! Never put a link to a affiliate site in your article. Your
article will be trashed. Links to your website must be in the profile box
only. Use my article and profile box as a guidline in writing your articles.
When you are satisified with your article, contact the ezine publisher
and ask them to publish your article. They always want grood articles.
Keep writing! It is a lot of fun.
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Attention: Ezine editors and Site owners:
Feel Free to reprint this article in its entirety in your
ezine or on your site as long as you leave all links in
place, do not modify the content and include our
resource box as listed.
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ABOUT THE AUTHOR: Alan Grundemeier helps people succeed in
their online business by showing them the where to find successful
online programs and the experts who run them. Techniques that work
in the real world. Discover how Alan can help you succeed online at
http://www.secrets-of-making-money-online.com
