In 2007 the craze for T-shirts could never have been higher. The T-shirt took
birth in the nineteenth century as innerwear in European society, becoming
popular at the turn of the century.
It then crossed the Atlantic to the United States and during World War I; the
soldiers appreciated the cotton as opposed to wool. It’s only during the second
war that soldiers in tropics would often wear it without anything on top: It was
the birth of the modern notion of the T-shirt.
As the public was exposed to photographs of men wearing their t-shirts, the
fashion soon spread into American life with the help of movies stars such as
James dean.
Today, with the help of new printing technology and the Internet it’s easier for
people to create their own T-shirt. T-shirt slogans are more and more popular
and allow people to express themselves “Say No to Nuclear Energy” or: “…all I
got is this lousy T-shirt” are popular ones.
Other suggestive T-Shirts or ones with bold messages are becoming a craze for
Generation Y
Small business are also big winners of this T-shirt frenzy with some printing
company offering low minimums quantity it’s affordable to change often your
marketing or use T-shirts for different events.
From Hollywood to Bondi the phenomenon of “personal branding” is fast becoming a
rage. Brands have become less important to people, compared to expressing their
individuality.
Today T-shirts are the ideal canvas for self-expression
