Not all created unique selling propositions end up getting the attention and clamor of its targeted customers. There are just so many USPs all over the world, and if you want yours to stand out amidst this sea of propositions, you need to possess four major big things so that you can really make it big in this business. While they are no surefire guarantees to success, you will still gain a great advantage making sure you have them.


Big Promise

A unique selling proposition is given attention when it gives a big promise to its reader. The reader will not really care if you are a good writer or if you have this and that. The very first question they will ask for any sales pitch you present them with is: “What’s in it for me?� You must be able to answer that question with a resounding bang if you want to generate positive results.

Just what constitutes a big promise? Simply put, you just give something revolutionary for your readers in the target market to consider. Your unique selling proposition must have them wanting to get their hands on the deal that you are giving them. When you are making this unique selling proposition, you must really create hype and make sure that your stuff will not easily be ignored by the people in your selected niche.

However, if you have a big promise, you must have other big things to back it up, which brings us to the next requirements.


Big Proof

Your big promise will only be credible and believable if you have big proof to support it. If you are not able to support your claims accordingly, all people will see is just that you are just a whole bunch of fluff trying to siphon money off their pockets. Have a big proof to support everything you say. If you are claiming success or superior service quality, then you must have people who can attest to that.

Testimonials, free trials and the like are ways to be able to help generate the big proof that big promises require. Whether you are new in the business or seasoned with a good client base, you will always have to prove you and your business’ credibility and worth consistently. If you are able to sustain this, this will really help you get established in your niche and give them the notion and idea that you are really reliable and excellent.


Big Benefit

When you have a big promise and big proof, it will only be able to make your prospects be willing to try it out if the big benefit is spelled out clearly for them in big and bold letters. Make sure that you are able to emphasize on the big benefit they can be getting from your promise which is backed up by your proof.

When making your unique selling proposition, never assume things. Be as explicit, daring and bold as you possibly can. This is the only way you can really get the best clients. In this world where so many things are fighting for your prospect’s attention, your banner must be really loud and proud enough to make them see and hear and possibly do business with you.



Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits. Visit MasterListBuilder.com


Tags: guarantees, testimonials, money, unique selling proposition, proof, hype, promises, target market, niche, free trials, pockets, usps, fluff, service quality, superior service, clamor