The 3 Elements of Viral Marketing
07th August 2007
You may have already realized that viral marketing is an essential component to the success of your internet business. But the next question to ask is this: what makes marketing viral? There are three keys.
Key One: It must be Buzz-Worthy
Basically, it just means notable, interesting. There is a story around it. You must have the juicy tidbits that stars like Britney Spears and Madonna are known for. If you cannot get the people to be convinced that it is something new, juicy and revolutionary, you cannot expect to pass the viral marketing standard. If you really want it to sell like pancakes, it must be something substantial and extremely intriguing enough for the user.
Key Two: It must be useful to the person you are sending it to.
Otherwise, it is like some chain letters that you get. It is like, “Why do this person send it to me? Delete. It is gone.” If it is useful to the person that gets it and the person that read it initially forwards it to others who might find it useful too, it continues a self-perpetuating cycle.
If you do not establish this, the first man or woman that gets it will treat it as junk and press the delete button. So, it does not go on. But if they think it is useful and they know you personally, chances are you have some similar interests. It might be interesting to you and it gets forwarded around and the message just spreads.
Key Three: It must be easy to pass on.
This is actually the most important key of the three, but it will not work without the first two. You have to have all three, but this is the thing that really makes it viral. A “Tell a Friend” script might be another good example.
When you visit a website and you think it is really cool, often, they will have a thing where it says tell a friend, and you can type in the e-mail addresses of two or three of your friends. They get a link to the site saying, “Hey, so and so, with your name, sent your link to the site. Come and check it out.” Those are examples of tools that make your material easy to pass around.
There are various viral examples. If you can get that kind of viral movement which is synonymous to having multiple branching out levels as in an old Pert commercial, it does not really take very long to spread your message, but you have to have the three keys that we just talked about.
Another example is reports. You see a lot of people in internet doing this. They will create a report that has great content. Inside the report you can have links to backend products, your affiliate links, and you can brand it like with your brand saying sometimes if it is your report, you brand it however you want. This is already instant viral marketing for you. Tools such as viralpdf.com help you create those reports.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits. Visit
MasterListBuilder.com
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Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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