Co-registration is a way of buying subscribers into your newsletter. Basically, it begins when you develop a small ad, you get it placed on a newsletter directory and people go to these directories to find specific newsletters that cover material that they want to subscribe to and read about.
With this, they select your newsletter to subscribe to you and then you pay for that person in the newsletter directory for exposure. It’s kind of like a newsletter directory - an Ezine directory except you’re paying for them to expose you to their various means that they expose people to.
The other thing about co-registration is that when people are signed up with you, they have also signed up for your competitors. So the ultimate challenge to you as an internet marketer is to harness ways to stand out amidst your competitors. It pays to be outstanding in an environment with no advantage of exclusivity.
Another thing remotely related to this is having Warm and Cold Associates, also known as the referrals from your joint ventures. Referrals are when people saw your newsletter, they like what they saw and they refer to other people to sign up to the newsletter and then expose through signature lines.
Exposure to signature lines can also happen in a couple of different ways -- if you’re on forums, if you chat, or any kind of means that you go to that you speak in a public way.
Then there are always the profiles that you can fill out that say your name, where you’re at, and what your interests are. That’s a really good place to put in your information so that when you’re online and you’re being exposed, the people can access your information without hassles. That’s an instant network for you.
Co-registration can work for you only if you use it effectively. One of the things that you want to make sure is that you are aware of is the check on the pricing. The pricing must be something viable enough, something you can afford to lose for now but with a guaranteed return of investment.
In a typical co-registration process, you are going to pay per subscriber. So, the key to all of this is you get not only a subscriber at an affordable price but a good subscriber. It’s really easy to fill up your newsletter with a bunch of garbage subscribers. A big list is useless if no one is buying, though.
In terms of security in your co-registration, it will do you a lot of good to read more about them. Make sure that you’re dealing with a reputable company. You want to test for quality, failure and duplications. What this means is that a lot of people go to these sites, they want the information and they put junk emails in there which don’t do you any good.
Also, before you subscribe to a co-registration service, make sure that the autoresponder service that you use doesn’t allow imports. If they do, you need to find out how they allow them. You must make sure that the company that you use is supplying you with gather information when that person has requested your newsletter.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits. Visit
MasterListBuilder.com
