If anyone has lost money on Google Adwords campaigns in the past then Beating Adwords might be worth a look.

I have read close to 50 e-books lately so I was a little skeptical if this book had anything new to offer. I was pleasantly surprised, Beating Adwords was well laid out and presented some new ideas that I have not seen anywhere else.

In Beating Adwords the authors Kyle and Carson also known as the wealthy affiliates, show you the best way to optimize your Google Adwords Campaigns to maximize your returns.

The book is packed with screen shots to assist you in setting up an Adwords campaign the right way quickly and easily.

Beating Adwords covers topics such as, choosing products to promote, writing effective ad copy that sells, and low cost advertising techniques to name a few.

The authors Kyle and Carson also show you methods to improve your click through rates. Click through rates or CTR's is the average number of clicks your adwords ads receive in relation to the number of search impressions. A higher CTR will improve your overall quality score.

Beating Adwords also goes into depth about how to improve your quality score to lower the price you pay per click. This concept was very new to me and I found it very helpful.

The best thing about Beating Adwords in my opinion is that it saves you time, money and resources. I know Google has tons of Adwords video tutorials but who has the time to watch them all.

What I was looking for was a quick easy reference guide to assist me in increasing my adwords revenue and Beating Adwords delivers. There is no excessive hype about how much you can earn that you find in other get rich quick e-books.

Beating Adwords is beneficial to both the beginner and intermediate affiliate marketer and is a valuable tool in every affiliate marketer's toolbox.

Craig Beckta is well versed on the subject of running a profitable home based affiliate business. For more info on
Beating Adwords And at his website, www.craigsreality.com You will discover a wealth of information about how to start, build, and increase the income of your home based affiliate business.