Networking….a key component to business success and yet most people are not doing it to their peak potential.

I’m sure you have all heard it said that it is not what you know but who you know that will really get you anywhere. But really, that is only partially true. The most important thing is who knows you.

In most settings, people attend networking events in the hopes of getting clients. Ok, “so what’s wrong with that”, you might ask. Nothing except everyone else at the event is most likely doing the same thing. Eventually, people quit attending because they are getting more people trying to “push” their agenda on them.

A better and much more effective approach is networking in cooperation. That is where instead of just trying to advance your agenda, you actually meet many people, introduce yourself and find out about them, their project, their interests, what they need and how you may help them.

Imagine that! Instead of lots of people all walking around trying to push their own agenda, you would have hundreds of people walking up to you and asking about YOU and how they can help YOU! Wow! What a difference that makes.

Think this is a dream and it would never happen. Well, this is happening all over the world and the results are phenomenal.

In what I’ve called my “CEO Space World”, that is what is taught and practiced worldwide to great success. The very interesting thing to all this is not only do you make more friends and get to help more people, you will have plenty of people who also want to help you.

You get more clients, more capital, more resources, more experts who want to work with your company by operating in cooperation than you would have ever gotten in competition.

So try it for yourself and see. If you need some help changing this mind set from competition to cooperation, there are CEO Space Clubs all over the world where you can go and find out more about it.

But for now, just go to your next networking event and find out more about others and what you can do to help them. Who do you know that could help someone else?

As the famous Zig Ziglar quote says, “If you help enough people get what they want, you’ll get what you want”. And one of my more favorite yet less known Zig quote, “I believe that persistent effort, supported by a character-based foundation, will enable you to get more of the things money will buy and all of the things money won’t buy.”