Tuning Up Your Landing Page

What does one test in the landing page? There are the hotspots that you might want to give utmost attention to. If you are able to inspect these elements of your landing page, you will be ensured that your landing page will always be in top condition.

Logo and Banner

Basically, these are the visible stuff above. Check for attractiveness, for visual quality. And check if the logo and banner really makes a lasting impression to your readers. This is the first things your customers will see in your page so you must take extra caution in designing it.

Headline Copy

You want to test the headline copy. Is it really riveting or compelling enough? Note the usage of colors in your headline copy. Red is one of the more impressive colors that generate more readers. These are things that are subtle but actually affect the views that your headline copy can generate.

Greeting copy

There are three basic parts of the greeting copy. First is the lead where Dear internet marketer phrases can be found. Next is the subhead. And finally, you have the first paragraph to jumpstart interaction with your customers.

Body Copy

The body copy is very important. You can test the body for inconsistencies, grammar, coherence, harmony of your topics and the convincing quality of your pitches. It would be best if you have an outsider evaluate your body copy for you so that they will not be inclined for bias.

Form position

The main question to this is: Where should I have the form? Should it even be in the landing page? Check if your form is positioned accordingly and make sure it is visible and unobtrusive.

Image

Testing the effect of images is very important when you are trying to elicit positive customer response. Test the images you are to use in your landing pages. The more positive the viewer’s response, the more you should use the image. Having a consensus of generated customer responses is a good way to test images.

Your USP

Is your unique selling proposition as unique as you would expect? You really need to make sure that your USP is able to make an impact, and you must be able to combine the element that will make your USP work for you and your internet marketing business.

Squeeze Page Layout, in General

You must really check out and secure a way to see things in the perspective of your prospect. Will he or she click at the squeeze page and subscribe when he or she sees it or not? These are very important factors that you must consider if you really want people to opt-in to your list.

Your landing page must constantly be fine tuned to meet the needs of your prospects. The best landing pages are not created overnight, but are produced by a long time of persistent testing of elements that will make it work and thrive in the internet marketing industry.

Joel Christopher is a best selling author, speaker and mentor, known worldwide as The Masterlistbuilder.
To find out more on how you can triple your leads, sales and profits. Visit Masterlistbuilder.com

Occupation: Internet Marketer

Author, Speaker, Philanthropist, Master List Builder, Family Man When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder". Master List Builder Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet. Speaker Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner. He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days. Author Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position. International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building". Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers. Philanthropist In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause. Family Man Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas

http://www.masterlistbuilder.com

Ask the Community