Let's Give You A New Business Image
Many of you are already established in business with your website in place, your business cards tucked away securely awaiting the next networking opportunity, and your promotional materials printed and filed away. You are set -- Or are you?
Think back, when was the last time you revisited this area? When was the last time you recreated your promotional materials and added a new image? Have you actually read your website lately from the prospective of a potential client? If so, did it portray you in the best light and did it convince you to utilize your services? This month let's fine-tune everything--maybe even start with a fresh new look.
Your Promotional Materials
Just think how impressed your clients will be when they receive a letter on your new letterhead, with your new business card, a matching brochure, and maybe even a matching magnet with your business information on it. With the low prices you can get at places such as VistaPrints (VistaPrints.com), it's affordable to do.
I constantly look for the specials from VistaPrints and others. I LOVE SALES! Who doesn't? This allows me to purchase things that I normally wouldn't because of the low prices I receive. For example, for less than renting a couple movies at Blockbuster, I was able to get unique business cards I could utilize for my non-formal clients, woman's groups, other mom organizations, friends, etc. I chose the rose design business card and purchased it a couple months ago. This month the magnets to match went on sale and now I can purchase 100 of those for less than $25.00. A little patience goes a long way!
Also check out places such as PaperDirect (PaperDirect.com). You can create terrific postcards that are similar to match. Of course you can always make your own too. How about a new unique flyer? With the different styles, its fun to do and can get you the results you need.
Your Slogan
How about changing your slogan? When you think about it, it goes out with every e-mail, it's on your website, all your marketing, etc. My slogan has always been "Virtual Assisting At It's Best." I recently changed it to, "Our Commitment to Excellence is Our Finest Achievement." My clients noticed the difference right away.
Your clients have probably seen your slogan over and over and over—Give Them Something New!
Your Web Site
When doing your website, take your time. This isn't a race to the finish. Take it a page at a time and give it your all. Ask yourself:
Did I hold their interest? You need to make sure they aren't bored with long paragraphs or unnecessary long wordy descriptions. They want to find what they came for quickly.
Get to the point. Go back and cut out unnecessary words, paragraphs, graphics, anything that just isn't essential to the bottom line of providing the benefits of what you provide.
Is it understandable? Sounds simple, right? Go back over your site and make sure that you've clearly spelled out what you do. You know what you do well, but have you adequately described this to your potential clients?
Can you add a few new graphics or colors or something to jazz it up? A change of your website's theme colors can make a big difference in adding to a fresh new look.
Putting It All Together
You'll see how great you'll feel with your new marketing image. Make it a goal to do this often. Your clients will be impressed with your originality.
