A Piece of Chevy

Chevy's emblem, the Bowtie, has been one of the World’s most recognized trademarks since 1913, when William C. Durant first introduced the symbol that represents the Chevy winning success.

It was in the year 1908 when Durant traveled around Paris stayed in a French hotel. The room he was in was furnished with a wallpaper that has the pattern marching off into infinity as a design. He tore off a piece of the wallpaper and kept it to show friends with the thought that it would make a good nameplate for a car. It actually was.

Today, a particular car part stands out among many others and serve as one of the defining Chevy components. This is the Chevy fender, which is typically located just above the tire and next to the vehicle’s hood, running from the front corner of the hood to the front part of the door. It is the sheet metal assembly on either side of the vehicle situated over and around the front and rear wheels. A fender usually begins its contour where the front and back doors end and runs forward to the bumper and upward to the hood and the rear fender runs rearward to the rear bumper and then upward to the trunk lid. Moreover, the fender is that area that houses the wheel and tire of a vehicle.

Aside from the fact that the Chevy fender protects the wheel area, it also provides extra tire coverage to the vehicle. Again, fenders are likened to housings. Fenders are now being customized. They now come in different styles that if selectively chosen, can enhance the overall appeal of the vehicle.

Chevy models, whether it may be sedans, SUVs or trucks, all have quality engineered Chevy fenders that protect the wheels and at the same time improve aesthetics. Definitely another Chevy trademark.