OPTIMIZING YOUR SITE FOR TRAFFIC GENERATION

by Tom Laios
Posted in Money Magnt News

You’ve bought your domain, built your site and it is now sitting proudly on the World Wide Web. But the Internet is a vast palce and even the “prettiest” or “coolist” site can just “sit” there all alone and the only one who sees it is you. If you are trying to generate business with your site this can be disasterous! You need to generate traffic to your site.
Optimizing your site is a crucial part of site-building. Not only will it save you hundreds or even thousands of dollars in paid advertising, but it will be ready to receive free traffic.
So how do you go about optimizing your site? The best way in which to go about this is to setup link exchanges with other site owners in your given niche. You can do this by joining a link exchange program, such as http://www.linkmetro.com. Or do a Google search for other link exchange sites. You will want to setup links with high page rank sites and you will want to put your target keyword to optimize in the anchor text of your link. This is what the Search engine spiders look for. What's important to keep in mind when joining a traffic exchange is that the efficacy of the traffic exchange will be completely dependent on the design of the exchange system itself. If the traffic is low quality or not converting, then drop that exchange and move to another one. You should be able to find quality exchanges through trial and error, as it is relatively inexpensive to experiment.
Another way is to use viral promotion. Every couple of months or so, create some type of viral product to generate more traffic for your site. This can be a piece of software, a PDF, an audio recording, a video, or an ebook. Make sure you make people want to distribute it for free – and make sure it has built in ways to bring people back to your site.
One of the best ways to generate a veritable avalanche of traffic faster than any pay per click campaign, natural search engine traffic, or link exchange is an a joint venture partner or super affiliate. So take some time and search out partners or affiliates that you can work well with.