If you are having difficulty succeeding in network marketing, then why continue to do the same things? I talk with many Network Marketers on a daily basis, and they all want the same thing... to grow their downline. Not all network marketers have the same goals, though. Some want financial freedom while others want to quit their corporate job. Others want just to make enough to get their product for free.

Even though their goals are different, most of them are having major difficulty growing their downline, and therefore growing their business. Some of them take the action needed, and over time success comes. Others do not. The ones that do not take action are either frustrated or unsure of what to do next. However, this frustration and hesitation are preventing them from growing their business.

Their uplines suggest that they continue talking to their friends, family, and colleagues. Their uplines also suggest to them to buy leads. And if network marketers listen to this advice, they will most likely become a statistic, i.e., part of the 97.5 percent of failing network marketers.

The fact of the matter is that if your business is not growing, then you must change your course of action. One of the best books that I have ever read is called "Good To Great", written by Jim Collins. This book studied actions taken by successful companies and compared them to actions taken by less successful companies. The results are that the actions taken by the successful companies were very consistent with each other.

One of the points in this great book that stood out to me is that the less successful companies stressed having a "To Do List". While the successful companies also put a major emphasis on a "To Do List", they also put a major emphasis on a "Stop Doing List". They identified what was not working for their company, and stopped these actions immediately.

Network Marketers must understand this concept and should also take immediate action and create their own "Stop Doing List". Take out a sheet of paper, and write on top "My Stop Doing List", and list the actions that are just not working for you, and make a commitment to yourself that you will stop.

After you create this list, then create a "I Will Investigate List". 90 percent of internet marketing is research, and 10 percent is action. Create your investigate list, and do your due diligence.

Then create your "I Will Do List". Take action on these immediately. Track the results diligently. Then stop the ones that are not successful, and do more of the ones that are successful. Your result will be that you will have a pretty short list of actions that are leading you to success.

Then, train your downline on these successful actions, and steer them away from the actions that did not result in success. Remember, this is your downline, and you got them into this business. It is your responsibility to lead them to success by giving them the tools they need and the actions to be taken. It is also your responsibility to guide them away from unsuccessful actions.

If you do this, the learning curve for all of your downline members, regardless of the level, will be short. And the result will be a more profitable business for all.


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