Most network marketing businesses fail. By saying ‘Fail’ I mean that the business does not make money. I know this isn’t profound but if you’re not making money, then you do not have a successful business. I think there’s really 4 reasons why people fail to make money, but don’t take my word for it. You can vote for your own Top 4.
The Top 4 Reasons People Fail in Network Marketing
4) Lack of Desire – A lack of desire to succeed is high on the list for many people. It means that people don’t have a big enough ‘why’. I have to say that I personally disagree with this. My opinion is that most people have the desire, they just don’t want to hassle their friends or family. If they had a way to work and make money while they were doing it, they would.
3) Lack of Quality Training – By quality training I don’t mean motivational talks. There’s an abundance of motivational trainings in this business. Quality training will help you get prospects and make money. If the training doesn’t help you get new people or better help your team enroll people, it’s not training that builds your business.
2) Lack of Support – For many of us, this is really the number one challenge. There’s no one to actually work with. People in this business are terrible for promising training and support, but it’s really just an illusion. Support has come to mean “Just go sponsor people”. Yea thanks for the help. A Quality support system will actually give you a small group of people to plug into who are building a business like you. It’s a place where you can ask questions, work through issues, and brain storm for solutions.
1) Can’t get Prospects that are Truly Interested or Qualified – In my opinion this IS the number one reason people don’t make money. You don’t want to call a names list of people who aren’t interested. It’s a hard sell to have to talk to people who aren’t interested. You need a way to build your business that doesn’t involve pestering people. You need a way to create highly qualified, interested prospects that are hungry for what you have. If you had that, you wouldn’t need any motivation. If you have people coming to you, then you have a business that you’ll make money with.
Those are my top 4 reasons people fail in network marketing, but don’t take my word for it. Make up your own top 4 list, and then get a game plan together for what you’re going to do about it.
