The process of Search Engine Optimisation starts and ends with a website. If the site is not well made, it will be difficult to get traffic and generate sales. Therefore, it is imperative that you structure your website in a way that it is able to foster the process of optimisation and achieve online marketing success.
As a website optimiser, keep the following points in mind when you design and decide on the structure of your website:
1) Choose a theme for your site, which should be related to your general subject or category. This theme should usually be your Primary Keyword Phrase, and should be incorporated in your Meta tags and page content.
2) If you have multiple categories, try and make different websites for each one of them. It is always advisable to have a site dedicated to a particular category.
3) Each of your main keyword phrases should have dedicated content pages. If you sell both secured and unsecured loans, make two separate web pages for both. You can optimise both the pages and eventually generate extra traffic. The content matter should be relevant for each keyword phrase and there should be minimal dilution of subjects.
4) When you go about establishing internal links, make sure that you link pages that are related to each other. By using keyword phrases in the anchor text, you can strengthen your SEO Campaign. Links should be accurate and clearly marked.
5) When you start making web pages for your site, ensure that it is not full of just the 'About Us' and 'Contact Us' kind of pages. It should definitely have pages that are made up of well-written content and filled with keywords in accordance with search engine guidelines.
6) In terms of design, keep the pages simple and clear. Do away with too many animations, flash, frames or junk graphics. Also, avoid the use of JavaScripts or large imagemaps as they reduce your site's download time, and you may eventually end up losing a user because of such troubles.
7) Use H1 and H2 tags to break up your pages, and always remember to use your main keywords in these tags. This will help in faster indexing of your web pages and thus boost up your site's Search Engine Optimisation.
8) In your website, avoid having identical pages, mainly in terms of content. Search engines often 'omit' such pages from their result lists.

These points are important, but not enough for the perfect structuring of your website. Refer to other suggestions that have been mentioned in the article 'Structure your Website to foster SEO – Part II'. These tips are sure to provide the much-needed impetus to your optimisation campaign.