Search engine optimization does not consist only in link building but also in some specific techniques like the use of somebody else content.
Syndication is a simple XML-based mechanism for publishing content. Syndication feeds come in two predominant flavors: RSS and Atom. From the viewpoint of publicizing your web site, you don’t need to worry about the differences between them. (If you’d like to learn more about how to use
syndication feeds.
Subscribers can view syndication feeds in all different kinds of software, including web browsers, email clients, standalone programs, and on HTML web pages.
There’s no mechanism built into syndication to pay for subscriptions, but once you are subscribed, your feed display is automatically updated when a new item isadded to the feed.
However, syndication feeds work well as a device for driving traffic to a site because:
• Feed content is under the control of the publisher
• Most feeds contain items that are thematically linked (and can be related to a
site)
• Feed items provide content along with links back to more content on a
publisher’s site
• It’s easy to distribute a syndication feed
Ideally, pages should be between 100 and 250 words. Shorter than 100 words, and Google and other search engines will tend to discount the page as a lightweight. In addition, you want to include as many keywords as you can without throwing the content off-kilter. With less than 100 words, any significant inclusion of keywords is going to look like keyword stuffing—and get "points" taken off your pages. Pages that are longer than 250 words are not terrible, but do tend to diminish traffic—both actual, and measured as a per page statistic. From the viewpoint of advertising, lengthy pages waste content; 250 words is about as many as will fit on a single monitor screen, so your visitors will have to scroll down to finish reading the rest of the page if you publish longer pages. You might as well provide navigation to additional pages for the content beyond the 250 words—and gain the benefit of having extra pages to host advertising.
Search engines look for fresh content, and for content that is regularly freshened.Observation indicates that bots visit sites with new content daily more often thancontent that is not updated—and vice versa.The moral is that you will need to find a mechanism that works for you to keep your content fresh. As I mentioned earlier, if constantly adding pages sounds like too much work, then you might want to consider prominently featuring a blog on your site.
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