Selling DVDs on eBay can indeed be a very lucrative business endeavor. However, many DVD sellers go belly up within the first year. Is it a simple matter of the luck of the draw? Absolutely not. Almost every DVD seller that's failed on eBay has done so due to common selling mistakes. If you want to maximize your chances of eBay success, these are some things you need to avoid.
#1 - Auction Listings that Appear Unprofessional
You never want your Ebay auction to appear as though a child built it. The fact of the matter is that the less professional your auction site looks the fewer the amount of bids you will receive. Be certain that your online business appears professional to the consumer. Make your auction page appear orderly, and with plenty of images and good descriptions. Check it for grammatical or spelling errors to make sure that your DVD auction looks credible.
#2 - Not Realizing Your Overhead Costs
If you see that the profit from the sale of your DVDs is not enough to cover your overhead costs then you are doing nothing but losing money. A big mistake that a lot of online business owners will make is that they do not calculate the overhead costs when they are deciding what they should charge for a DVD. When you calculate your overhead costs it is imperative that you include the listing fees, final value fees, shipping fees, and the cost of purchasing shipping supplies. After you figure these fees, then you can decide what you need to charge for a DVD.
#3 - Falling Behind On Shipping
So you begin to sell hundreds of DVDs and this is great. If you lack time management skills, you will get behind on your shipping. When selling any product it is critical that you ship in a timely manner. Manage your time and avoid upsetting customers by keeping caught up on your shipping and managing it in an orderly process.
#4 - Not Focusing on Repeat Sales
Even though your winning bidders are technically eBay visitors and not exclusive customers, that doesn't mean you shouldn't try to develop a business relationship with them. Many eBay bidders have been known to develop loyalty to one eBay seller over another. If you want your eBay customers to be loyal to you, send them email newsletters and one-dollar discount coupons to keep them coming back. By enticing previous customers to check out your current auctions, your auction items will receive a higher number of bids. The more bids you have on an item, the more money you'll make.
#5 - Poor Customer Service
You may not plan to do business with a customer again, but this doesn't mean that you shouldn't provide them with excellent customer service. Great customer service is vital to any business and especially an online business. On Ebay in particular, you will want to make sure and provide the best customer service. If you make a customer mad it could mean negative feedback. Negative feedback means nothing but loss of business. So, treat your customers with the utmost respect and build an image and a name for yourself.
Brent Crouch is the owner of Jillian Entertainment a company providing a complete CD and DVD Wholesale Distributor List including the
top dvd distributors/a> in the United States, Canada, and United Kingdom.
