Content advertising through mobile phone is a common event and mostly all of the mobile phone users are greatly aware of it. This feature is used to promote various products, ring tones, games, quizzes, mobile accessories and many more things, either directly associated or indirectly associated with mobile phone features. In general, these types of advertising are solely dependent on user-end subscription. Primarily this is done through SMS messaging service; however, sometimes it is done through broadcasting messages in the idle screen of the mobile phone.
In the line of history
The most common and easily customizable form of content advertising is through displaying the logo of the mobile network operator. This comes either in text message or in small monochromatic image, which can easily be replaced with customer’s own customized text or images.
On the other hand, handset manufacturers introduced a better method for advertising their product by developing specialized ring tones, which distinctively sets apart one brand to another. In their websites, they also start advertising by supplying freely downloadable ring tones of popular songs or melodies. They did it either with a very low service charge or absolutely for no charge at all. This leads to an increase in their rating and popularity among the mass.
Also mass media campaign contributed greatly in terms of content advertising. This form of advertising drew attraction of the mass just within a limited time phase. However, after couple of successful month, countries like Britain, it got banned till 9PM at night in order to prevent the manufacturing companies from targeting the young individuals.
The first known operator to execute brand advertising campaign was none other than AIS in collaboration with Honda, the first international advertiser using the mobile’s idle screen to display advertisement.
Current Trend
The current trend includes the ad-supported content advertising to the phone service model. Almost all renowned network service providers offer their users to experience subsidized service in exchange of viewing a specific amount of advertisements in their mobile phones.
However, the content advertising method is continuously evolving and it incorporates different features including approaches like ‘one person per presentation’ or ‘persons standing near’. In both of the cases the objective is to provide the advertiser multiple views per presentation within a specific demographic area, however, the processes are somehow different.
Thus, in today’s world, we can see that mobile phone has become a potential diamond mine for advertisers though which the advertisers are able to reach to the potential customer following the most personal and intimate way.
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