Classical marketing strategists often neglect the underlying principles of karma and its impact on the marketing battleground known as the internet. Doing unto others as you would have done to you is a karmic concept dating back to the beginning of mankind, like gravity. Regardless of your personal feelings toward karma and the like, there is little doubt that a karmic strategy puts you in the black.
What is the most efficient way to establish business via karmic marketing? A circulation of gifts and bonuses is a karmic marketing strategy which will convey to your web clients that you value their patronage, and maybe just as importantly, that you want them to return. Not only will this increase customer satisfaction, but you build notoriety as a business owner, which results in increased revenue.
Utilizing the concept of free gifts also adds another aspect to karmic marketing. You see, when clients receive something on a regular basis, something that they expect to have in their possession every month, certain people will just take it for granted. They stop listening to it. They won't read it anymore. However, when you send items and sporadically send a limited time offer, people can't predict what you will do next. Great movies follow this same strategy. "The Usual Suspects," a personal favorite of mine, keeps you thinking what will occur until the very end.
As an entrepreneur, it is your job to ensure that your client base are reading the material that you send. Here are some ideas to get you started. Video tutorials are highly effective. Videos can be created with something as simple as a web cam, and you can make them about anything. Be creative on how to use tutorials for you karmic marketing strategy. Once you've done this, send an email to your list, or build it into your autoresponder series. Teleconferences and consultation services are proven strategies to boost customer activity.
Do it now.
About The Author:
Segovia Smith is well known for is accelerated learning and teaching style. When he's not designing new software, split testing his web site traffic or working on developing new business ventures he can be found answering questions and helping people with their web site conversion through various forums and discussion groups online. For further information visit: www.SegoviaSmith.com.
Tags: marketing strategy, battleground, business owner, free gifts, limited time offer, web cam, personal feelings, patronage, teleconferences, gravity, notoriety, karma, autoresponder series, consultation services, video tutorials, foregone conclusion


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